Company | In Digital Performance Marketing https://indigital.marketing In Digital Performance Marketing Agency Fri, 02 Aug 2024 15:32:25 +0000 en-GB hourly 1 https://wordpress.org/?v=6.8.5 https://indigital.marketing/wp/wp-content/uploads/2023/10/cropped-android-chrome-512x512-1-32x32.png Company | In Digital Performance Marketing https://indigital.marketing 32 32 Inside Digital Marketing: July 2024 https://indigital.marketing/inside-digital-marketing-july-2024 https://indigital.marketing/inside-digital-marketing-july-2024#respond Thu, 01 Aug 2024 09:00:52 +0000 https://indigital.marketing/inside-digital-marketing-february-2024-copy July has been an eventful month. The world held its breath on multiple occasions with the dramatic Olympic launch to a worldwide IT outage. Google announced an unexpected reversal on cookie phasing and OpenAI boldly move into search. After years of back-and-forth…

Source

]]> https://indigital.marketing/inside-digital-marketing-july-2024/feed 0 Inside Digital Marketing: June 2024 https://indigital.marketing/inside-digital-marketing-june-2024 https://indigital.marketing/inside-digital-marketing-june-2024#respond Mon, 01 Jul 2024 10:00:38 +0000 https://indigital.marketing/inside-digital-marketing-may-2024-copy TikTok launches ‘Whee’ for intimate photo-sharing with friends, but will it be a worthy rival to Instagram? Zuora acquires AI firm Sub(x) to enhance paywall solutions and Meta launches GA4 integration. TikTok has launched a new photo-sharing app for Android users called Whee which bears…

Source

]]> https://indigital.marketing/inside-digital-marketing-june-2024/feed 0 Inside Digital Marketing: May 2024 https://indigital.marketing/inside-digital-marketing-may-2024-2 https://indigital.marketing/inside-digital-marketing-may-2024-2#respond Sat, 01 Jun 2024 09:18:31 +0000 https://indigital.marketing/inside-digital-marketing-may-2024-copy Netflix sees an impressive ad-plan subscription increase and plans in-house ad tech, but how effective will this look in practice? Reddit expands its ad focus with new leadership and Google enhances Performance Max with AI as well as Google Play updates. Netflix announced a 700%

Source

]]> https://indigital.marketing/inside-digital-marketing-may-2024-2/feed 0 Inside Digital Marketing: February 2024 https://indigital.marketing/inside-digital-marketing-february-2024 https://indigital.marketing/inside-digital-marketing-february-2024#respond Tue, 19 Mar 2024 10:01:10 +0000 https://indigital.marketing/inside-digital-marketing-january-2024-copy Google extends its partnership with Reddit, but what could this mean for Search? GA4 introduces a new trend insight tool, and TikTok influencer, Reesa Teesa, takes the platform by storm with a bizarrely riveting series of long-form videos. Google and Reddit have a longstanding relationship – and they’…

Source

]]> https://indigital.marketing/inside-digital-marketing-february-2024/feed 0 UK Paid Media Awards: In Digital & Puresport make the final https://indigital.marketing/uk-paid-media-awards-in-digital-and-puresport-make-the-final https://indigital.marketing/uk-paid-media-awards-in-digital-and-puresport-make-the-final#respond Mon, 18 Mar 2024 14:21:30 +0000 https://indigital.marketing/social-media-apps-whats-hot-and-whats-not-as-2023-draws-to-a-close-copy This is the story of how we used data and insights to triple ROI for our client Puresport – and got shortlisted in the ‘Best Use of Data’ category at the UK Paid Media Awards! Puresport was founded by ex-professional athlete Grayson Hart, and it became the world’s first range of natural products certified for drug-tested athletes…

Source

]]> https://indigital.marketing/uk-paid-media-awards-in-digital-and-puresport-make-the-final/feed 0 Join In Digital, Ingage, Batch & Piano for breakfast https://indigital.marketing/20-march-breakfast-with-in-digital-batch-ingage-piano Tue, 27 Feb 2024 10:33:20 +0000 https://indigital.marketing/join-in-digital-batch-ingage-piano-for-breakfast-copy Join us for an encore presentation of our highly successful breakfast and networking session on March 20th. Following the overwhelming positive feedback from our previous event in January, we’re thrilled to bring back the same engaging content. Agenda: From 8:30-9AM: From 9AM-11AM: Address: In Digital @

Source

]]> Inside Digital Marketing: January 2024 https://indigital.marketing/inside-digital-marketing-january-2024 https://indigital.marketing/inside-digital-marketing-january-2024#respond Mon, 05 Feb 2024 14:24:19 +0000 https://indigital.marketing/inside-digital-marketing-november-2023-copy 2024 has kicked off! Unsurprisingly, AI continues to dominate the mar-tech sphere, while in the creative world, we’ve seen a surge of nostalgia. And with the end of Cookies growing ever-closer, we share our top priorities for businesses ahead of Q3. In the ever-growing world of AI…

Source

]]> https://indigital.marketing/inside-digital-marketing-january-2024/feed 0 Join In Digital, Ingage, Batch & Piano for breakfast https://indigital.marketing/join-in-digital-batch-ingage-piano-for-breakfast https://indigital.marketing/join-in-digital-batch-ingage-piano-for-breakfast#respond Tue, 23 Jan 2024 13:58:16 +0000 https://indigital.marketing/?p=4975 Elevate your experience with us on January 31st at an engaging breakfast and networking session. Dive into a world of dynamic insights as we unravel powerful on and off-site engagement strategies. Discover tactical approaches designed to propel advertising revenue and subscriptions for publishers. Don’t miss out on this exciting journey – join us for a morning of growth and innovation!

Source

]]> https://indigital.marketing/join-in-digital-batch-ingage-piano-for-breakfast/feed 0 Social Media Apps: What’s hot and what’s not as 2023 draws to a close? https://indigital.marketing/social-media-apps-whats-hot-and-whats-not-as-2023-draws-to-a-close https://indigital.marketing/social-media-apps-whats-hot-and-whats-not-as-2023-draws-to-a-close#respond Mon, 18 Dec 2023 16:43:09 +0000 https://indigital.marketing/inside-digital-marketing-october-2023-copy Successes for Pinterest, TikTok & Meta. While X, Threads & Mastadon suffer from dwindling engagement. In a year marked by the breakthrough of AI, machine learning and Musk’s new venture with ‘X’, there’s been an influx of new competitors and updates to well-known players within the social media landscape. Which platforms have made…

Source

]]> https://indigital.marketing/social-media-apps-whats-hot-and-whats-not-as-2023-draws-to-a-close/feed 0 Inside Digital Marketing: November 2023 https://indigital.marketing/inside-digital-marketing-november-2023 https://indigital.marketing/inside-digital-marketing-november-2023#respond Mon, 04 Dec 2023 16:09:49 +0000 https://indigital.marketing/inside-digital-marketing-october-2023-copy Google offers more visibility for sale shoppers, while introducing new features to help small businesses. Meta to allow ads saying the 2020 elections were rigged. And the Cookies saga continues with a crackdown by the ICO. Google transformed the Search environment to simplify the process for shoppers…

Source

]]> https://indigital.marketing/inside-digital-marketing-november-2023/feed 0