News | In Digital Performance Marketing

Why CRO Programmes Are More Valuable Than You Think

iamdigital — Wed, 01 Apr 2026 16:00:29 +0000

CRO programmes are often undermined when businesses demand projected returns and measure success purely on test wins — creating a culture where teams play it safe, ignore valuable learnings, and optimise for appearances rather than impact. In reality, unsuccessful tests are just as important as winning ones, because the insight they generate is what drives long-term improvement.

Source

Inside Meta’s AI: How Your Ads Get Delivered

iamdigital — Fri, 20 Feb 2026 16:39:18 +0000

AI has redefined how ads are delivered on Meta. Systems like GEM, Lattice and Andromeda now interpret creative, model user behaviour and determine which ads enter the auction — often before bidding even begins. As manual targeting loses influence, creative becomes the primary performance lever. This article breaks down how Meta’s AI stack works and what performance marketers must change to stay competitive.

Double win at the Performance Marketing Awards 2025

iamdigital — Wed, 06 Aug 2025 15:12:53 +0000

This year’s 2025 Performance Marketing Awards brought significant recognition for our work with the Financial Times, with wins in two key categories: Best Experimental Campaign and Best Lead Generation Campaign. These accolades mark not only a continuation of our partnership with the FT but also a reflection of the strategic, technical, and creative ambition behind the work…

Source

Mobile Attribution: The Key to Tracking Your Mobile Marketing Success

iamdigital — Fri, 15 Nov 2024 15:10:50 +0000

Want to know what makes your mobile marketing campaigns truly effective? Boost your ROI with mobile attribution. Track user behaviour, measure campaign performance, and optimise for maximum impact within your marketing strategy. With the rise of app culture, investment in mobile technology is more crucial than ever.

Source

Inside Digital Marketing: July 2024

iamdigital — Thu, 01 Aug 2024 09:00:52 +0000

July has been an eventful month. The world held its breath on multiple occasions with the dramatic Olympic launch to a worldwide IT outage. Google announced an unexpected reversal on cookie phasing and OpenAI boldly move into search. After years of back-and-forth…

Source

Designers’ review: Google Marketing Live 2024

iamdigital — Thu, 18 Jul 2024 08:00:12 +0000

During the latest Google Marketing Live (May 2024), Google announced several new features utilising AI tools to enhance asset generation within marketing accounts. Our inhouse team of designers at In Digital reviewed these functionalities to provide you with a top line analysis of their pros and cons, alongside a score out of five.

Source

Inside Digital Marketing: June 2024

iamdigital — Mon, 01 Jul 2024 10:00:38 +0000

TikTok launches ‘Whee’ for intimate photo-sharing with friends, but will it be a worthy rival to Instagram? Zuora acquires AI firm Sub(x) to enhance paywall solutions and Meta launches GA4 integration. TikTok has launched a new photo-sharing app for Android users called Whee which bears…

Source

In Digital wins Performance Marketing Award

iamdigital — Sun, 16 Jun 2024 14:44:34 +0000

Source

Inside Digital Marketing: May 2024

iamdigital — Sat, 01 Jun 2024 09:18:31 +0000

Netflix sees an impressive ad-plan subscription increase and plans in-house ad tech, but how effective will this look in practice? Reddit expands its ad focus with new leadership and Google enhances Performance Max with AI as well as Google Play updates. Netflix announced a 700%

Source

In Digital celebrates its fifth birthday

iamdigital — Fri, 17 May 2024 14:42:59 +0000

Source