[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.4.4″ background_enable_image=\u00a0\u00bboff\u00a0\u00bb background_size=\u00a0\u00bbcontain\u00a0\u00bb background_position=\u00a0\u00bbtop_right\u00a0\u00bb custom_padding=\u00a0\u00bb157px||40px|||\u00a0\u00bb background_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb background_size_tablet=\u00a0\u00bbcover\u00a0\u00bb background_size_phone=\u00a0\u00bbcover\u00a0\u00bb background_position_tablet=\u00a0\u00bbbottom_left\u00a0\u00bb background_position_phone=\u00a0\u00bbbottom_left\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.4.4″][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.4.4″][et_pb_image src=\u00a0\u00bbhttps:\/\/indigital.marketing\/wp-content\/uploads\/2021\/04\/The-Independent-large.png\u00a0\u00bb title_text=\u00a0\u00bbThe Independent-large\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.4″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_5,3_5,1_5″ _builder_version=\u00a0\u00bb4.4.4″ min_height=\u00a0\u00bb266px\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||true|\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.4.4″][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.4.4″][et_pb_text _builder_version=\u00a0\u00bb4.4.4″ text_font_size=\u00a0\u00bb25px\u00a0\u00bb text_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bbMontserrat||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#09184C\u00a0\u00bb header_font_size=\u00a0\u00bb45px\u00a0\u00bb header_line_height=\u00a0\u00bb1.1em\u00a0\u00bb custom_margin=\u00a0\u00bb6px|0px|125px|0px|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb52px|53px|0px||false|false\u00a0\u00bb]<\/p>\n
How we partnered with The Independent to drive 236% subscriber growth across web and mobile<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.4.4″][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.4.4″ background_color=\u00a0\u00bb#09184C\u00a0\u00bb custom_padding=\u00a0\u00bb80px||80px||true|\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.4.4″ custom_padding=\u00a0\u00bb36px||36px||true|\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.4.4″][et_pb_text _builder_version=\u00a0\u00bb4.4.4″ text_font=\u00a0\u00bbMontserrat||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb header_3_font=\u00a0\u00bbMontserrat|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb header_3_font_size=\u00a0\u00bb25px\u00a0\u00bb]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.4.4″][et_pb_text _builder_version=\u00a0\u00bb4.4.4″ text_font=\u00a0\u00bbMontserrat||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb ul_font=\u00a0\u00bbMontserrat||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#09184C\u00a0\u00bb header_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb header_2_font_size=\u00a0\u00bb40px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_3_font=\u00a0\u00bbMontserrat|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb header_3_font_size=\u00a0\u00bb25px\u00a0\u00bb background_color=\u00a0\u00bb#09184C\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||1px|||\u00a0\u00bb]<\/p>\n <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.4.4″ background_enable_image=\u00a0\u00bboff\u00a0\u00bb background_size=\u00a0\u00bbcontain\u00a0\u00bb background_position=\u00a0\u00bbtop_right\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb90px||0px||false|false\u00a0\u00bb background_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb background_size_phone=\u00a0\u00bbcontain\u00a0\u00bb background_position_phone=\u00a0\u00bbtop_right\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_5,3_5,1_5″ _builder_version=\u00a0\u00bb4.4.4″ min_height=\u00a0\u00bb65px\u00a0\u00bb custom_padding=\u00a0\u00bb0px||38px|||\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.4.4″][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.4.4″][et_pb_text _builder_version=\u00a0\u00bb4.4.4″ header_2_font_size=\u00a0\u00bb40px\u00a0\u00bb header_3_text_color=\u00a0\u00bb#3B869E\u00a0\u00bb header_3_font_size=\u00a0\u00bb40px\u00a0\u00bb header_3_line_height=\u00a0\u00bb1.1em\u00a0\u00bb]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.4.4″][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.4.4″ custom_margin=\u00a0\u00bb-1px|||||\u00a0\u00bb custom_padding=\u00a0\u00bb54px||90px|||\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_4,3_4″ _builder_version=\u00a0\u00bb4.4.4″ custom_padding=\u00a0\u00bb27px||27px||true|\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.4.4″][et_pb_text _builder_version=\u00a0\u00bb4.4.4″ header_3_text_color=\u00a0\u00bb#3B869E\u00a0\u00bb header_3_font_size=\u00a0\u00bb25px\u00a0\u00bb]<\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_4″ _builder_version=\u00a0\u00bb4.4.4″][et_pb_text _builder_version=\u00a0\u00bb4.4.4″ header_text_color=\u00a0\u00bb#3B869E\u00a0\u00bb header_3_text_color=\u00a0\u00bb#3B869E\u00a0\u00bb]<\/p>\n Marketing is at the heart of the solution we\u2019ve offered:<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_4,3_4″ _builder_version=\u00a0\u00bb4.4.4″ custom_padding=\u00a0\u00bb22px||22px||true|\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.4.4″][et_pb_text _builder_version=\u00a0\u00bb4.4.4″ header_3_text_color=\u00a0\u00bb#e2ac02″ header_3_font_size=\u00a0\u00bb25px\u00a0\u00bb]<\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_4″ _builder_version=\u00a0\u00bb4.4.4″][et_pb_text _builder_version=\u00a0\u00bb4.4.4″ header_text_color=\u00a0\u00bb#3B869E\u00a0\u00bb header_3_text_color=\u00a0\u00bb#3B869E\u00a0\u00bb]<\/p>\n Good analytics is essential to support an effective performance marketing team. The Independent\u2019s analytics set-up was tailored to the editorial and sales teams\u2019 needs, but not a subscription marketing team. We supported in three key ways:<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_4,3_4″ _builder_version=\u00a0\u00bb4.4.4″ custom_padding=\u00a0\u00bb28px||28px||true|\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.4.4″][et_pb_text _builder_version=\u00a0\u00bb4.4.4″ header_3_text_color=\u00a0\u00bb#09184C\u00a0\u00bb header_3_font_size=\u00a0\u00bb25px\u00a0\u00bb]<\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_4″ _builder_version=\u00a0\u00bb4.4.4″][et_pb_text _builder_version=\u00a0\u00bb4.4.4″ header_text_color=\u00a0\u00bb#3B869E\u00a0\u00bb header_3_text_color=\u00a0\u00bb#3B869E\u00a0\u00bb custom_padding=\u00a0\u00bb||20px|||\u00a0\u00bb]<\/p>\n Within the mobile marketing brief, App Store Optimisation required close coordination with the product team to align release schedules. Additionally, we\u2019ve worked closely with The Independent\u2019s product team on the onboarding flow of the Independent Premium app to improve the experience of new users opening the app for the first time.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_4,3_4″ _builder_version=\u00a0\u00bb4.4.4″ custom_padding=\u00a0\u00bb35px||35px||true|\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.4.4″][et_pb_text _builder_version=\u00a0\u00bb4.4.4″ header_3_text_color=\u00a0\u00bb#3B869E\u00a0\u00bb header_3_font_size=\u00a0\u00bb25px\u00a0\u00bb]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_4″ _builder_version=\u00a0\u00bb4.4.4″][et_pb_text _builder_version=\u00a0\u00bb4.4.4″ header_text_color=\u00a0\u00bb#3B869E\u00a0\u00bb header_3_text_color=\u00a0\u00bb#3B869E\u00a0\u00bb]<\/p>\n We know from our experience in publishing that close alignment between marketing and editorial leads to greater performance: so we plan around the editorial schedule to ensure that our creative across all paid and owned channels reflects The Independent\u2019s key editorial themes at all times.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.4.4″ background_color=\u00a0\u00bb#3B869E\u00a0\u00bb custom_padding=\u00a0\u00bb69px||69px||true|\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3″ _builder_version=\u00a0\u00bb4.4.4″ custom_padding=\u00a0\u00bb32px||32px||true|\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.4.4″][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.4.4″][et_pb_text _builder_version=\u00a0\u00bb4.4.4″ header_font=\u00a0\u00bbMontserrat||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb header_font_size=\u00a0\u00bb41px\u00a0\u00bb]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.4.4″][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3″ _builder_version=\u00a0\u00bb4.4.4″ custom_padding=\u00a0\u00bb||45px|||\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.4.4″][et_pb_text _builder_version=\u00a0\u00bb4.4.4″ text_font=\u00a0\u00bbMontserrat||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb text_font_size=\u00a0\u00bb22px\u00a0\u00bb header_font=\u00a0\u00bbMontserrat||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb header_font_size=\u00a0\u00bb120px\u00a0\u00bb]<\/p>\n Increase in subscriber base<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.4.4″][et_pb_text _builder_version=\u00a0\u00bb4.4.4″ text_font=\u00a0\u00bbMontserrat||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb text_font_size=\u00a0\u00bb22px\u00a0\u00bb header_font=\u00a0\u00bbMontserrat||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb header_font_size=\u00a0\u00bb120px\u00a0\u00bb]<\/p>\n Growth in monthly acquisition YoY<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.4.4″][et_pb_text _builder_version=\u00a0\u00bb4.4.4″ text_font=\u00a0\u00bbMontserrat||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb text_font_size=\u00a0\u00bb22px\u00a0\u00bb header_font=\u00a0\u00bbMontserrat||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb header_font_size=\u00a0\u00bb120px\u00a0\u00bb]<\/p>\n Decrease in marketing CPA<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.4.4″ custom_padding=\u00a0\u00bb70px||80px|||\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.4.4″ custom_padding=\u00a0\u00bb40px||40px||true|\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.4.4″][et_pb_text _builder_version=\u00a0\u00bb4.4.4″ header_font=\u00a0\u00bbMontserrat||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#000000″]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_4,3_4″ _builder_version=\u00a0\u00bb4.4.4″ custom_padding=\u00a0\u00bb35px||60px|||\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.4.4″][et_pb_image src=\u00a0\u00bbhttps:\/\/indigital.marketing\/wp-content\/uploads\/2020\/04\/Katrina-Broster.png\u00a0\u00bb title_text=\u00a0\u00bbKatrina Broster\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.4″ hover_enabled=\u00a0\u00bb0″ align=\u00a0\u00bbcenter\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_4″ _builder_version=\u00a0\u00bb4.4.4″][et_pb_text _builder_version=\u00a0\u00bb4.4.4″]<\/p>\n \u00ab\u00a0In Digital were hired as our Performance Marketing agency in 2019 to support the B2C ventures of The Independent and London Evening Standard. As a business we are proactively diversifying our revenue streams through subscriptions, e-commerce and events and therefore it was vital to have strong expertise and a thorough understanding of performance media within our new marketing team. InDigital offer a wealth of services for us and their other clients spanning from media planning to programmatic to remarketing and so much more. They have a highly effective team, led by experienced Account Directors with channel specialists managing our campaigns day to day including PPC, Paid social and mobile advertising.<\/p>\n Throughout my career it has always been difficult to ensure agencies work towards the same business objectives and in my experience there is often lack of accountability in hitting these but the approach In Digital have taken is a breath of fresh air, their team is based on location, attending our team meetings and briefings together and formulating strategies and tactics on the ground to drive performance, often with little direction and delivered of their own accord. We\u2019ve received endless strategic and business development support with the Senior team assisting us with complex modelling and forecasting, establishing a mobile acquisition strategy, suggesting a suitable path for CRO, the list goes on. We\u2019ve achieved so much in a short space of time and I\u2019m confident in saying we wouldn\u2019t have achieved the success we have without their involvement and support.<\/p>\n I believe In Digital is one of the most effective and comprehensive performance agencies in the business. They understand and cater for our unique requirements time and time again and the service and output we receive is second to none. I have had the privilege of being one of InDigital\u2019s first clients and to say I am impressed is an understatement, I would wholeheartedly recommend In Digital for you and your business.\u00a0\u00bb<\/p>\n <\/p>\n Katerina Broster<\/strong> [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.4.4″ background_color=\u00a0\u00bb#09184C\u00a0\u00bb custom_padding=\u00a0\u00bb100px||100px||true|\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_5,3_5,1_5″ _builder_version=\u00a0\u00bb4.4.4″ custom_padding=\u00a0\u00bb1px||1px||true|\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.4.4″][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.4.4″][et_pb_text _builder_version=\u00a0\u00bb4.4.4″ text_font=\u00a0\u00bbMontserrat||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb header_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb header_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb header_2_font_size=\u00a0\u00bb34px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_4_font=\u00a0\u00bbMontserrat||||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb header_4_font_size=\u00a0\u00bb25px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.1em\u00a0\u00bb background_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb custom_margin=\u00a0\u00bb0px||-7px||false|false\u00a0\u00bb]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.4.4″][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.4.4″ custom_padding=\u00a0\u00bb50px||50px||true|\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.4.4″][et_pb_button button_text=\u00a0\u00bbContact us\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.4″ custom_button=\u00a0\u00bbon\u00a0\u00bb button_bg_color=\u00a0\u00bb#3B869E\u00a0\u00bb button_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb button_font=\u00a0\u00bbMontserrat||||||||\u00a0\u00bb button_icon=\u00a0\u00bb%%3%%\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" How we partnered with The Independent to drive 236% subscriber growth across web and mobileA bit about The Independent Launched in 1986, The Independent added a fresh voice to the UK media landscape, and has since grown to be one of the world\u2019s most read news sites, with over 80 million readers a month visiting […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":5896,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-5906","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/pages\/5906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/comments?post=5906"}],"version-history":[{"count":0,"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/pages\/5906\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/pages\/5896"}],"wp:attachment":[{"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/media?parent=5906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}A bit about The Independent<\/h3>\n
Launched in 1986, The Independent added a fresh voice to the UK media landscape, and has since grown to be one of the world\u2019s most read news sites, with over 80 million readers a month visiting its site and apps.<\/span><\/p>\nWhy did we enter the frame?<\/h3>\n
The Independent set themselves the objective to build and grow a premium news subscription business to provide readers with exclusive content in a completely ad-free experience. The challenges this presented were varied, for example:<\/span><\/p>\n\n
How we’ve supported<\/span><\/h2>\n
Our ultimate goal was to become a performance partner for The Independent\u2019s subscription business, being accountable for its growth and success. To achieve this we worked from the Independent\u2019s offices in close collaboration with their teams to deliver services that would be essential to support growth.<\/span><\/p>\nMarketing<\/span><\/h3>\n
\n
Analysis<\/span><\/h3>\n
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Product<\/span><\/h3>\n
Editorial\u00a0<\/span><\/h3>\n
The results<\/h1>\n
236%<\/h1>\n
28x<\/h1>\n
-77%<\/h1>\n
The full testimonial<\/h1>\n
Head of Marketing, ESI Media<\/p>\nReach out to one of our team to learn more about our services and how we can help your business thrive.<\/span><\/h4>\n