{"id":5910,"date":"2021-04-16T14:19:13","date_gmt":"2021-04-16T14:19:13","guid":{"rendered":"https:\/\/indigital.marketing\/archive\/what-we-do"},"modified":"2021-04-16T14:19:13","modified_gmt":"2021-04-16T14:19:13","slug":"what-we-do","status":"publish","type":"page","link":"https:\/\/indigital.marketing\/fr\/archive\/what-we-do","title":{"rendered":"What we do"},"content":{"rendered":"

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Inside Impact: the In Digital Difference<\/h1>\n


We\u2019re an in house digital marketing agency specialised in enabling and delivering digital marketing activities that drive revenue growth for your business.<\/p>\n

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The expectations set for performance marketing teams have never been higher: trading culture, smart use of automation, creative problem solving, proactive opportunity-spotting… Our success comes from the fact we can achieve these standards more easily in house, delivering paid media, conversion optimisation and performance analytics services for our clients.<\/p>\n

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Digital media<\/span><\/h2>\n

Our approach to paid media is different.\u00a0<\/span>We create bespoke strategies based on your KPIs, your data and your audiences – because industry best practice is just one of the ingredients needed for success.<\/span><\/p>\n

You have ownership, we have accountability. We fundamentally believe that as much data and technology as possible should be owned by you – our expertise is maximising its value.<\/p>\n

We use small teams of in house marketers to run and optimise your paid media, because our experience shows this makes for more creative and efficient teamwork than you can get from large and disparate agency teams.<\/p>\n

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Media Strategy<\/span><\/h3>\n

We help our clients to plan, forecast and budget across the full scope of organic & paid digital channels so you can maximise growth without over-relying on paid advertising.<\/p>\n

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Paid Social<\/span><\/h3>\n

We implement highly effective paid social marketing campaigns with a strong emphasis on using fresh, high quality content aligned to your audiences\u2019 interests and your conversion goals.<\/p>\n

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Paid Search<\/h3>\n

We build and manage complex search and shopping campaigns, optimising to a high level of granularity to capture every possible opportunity at the most efficient cost.<\/p>\n

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Programmatic Media<\/span><\/h3>\n

Display, video & audio advertising that reaches the right audience with the most engaging content at the right time.<\/p>\n

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See how we grew paid media performance for The Independent<\/h3>\n

With a full rebuild of search, social and programmatic advertising, in under a year we grew The Independent\u2019s subscriber base by 236%, monthly acquisition volumes by 28x and decreased CPAs by 77%.<\/p>\n

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Site optimisation<\/span><\/h2>\n

 <\/p>\n

We\u2019re passionate about optimisation, and few things can yield so much growth as a well optimised website becoming a performance multiplier for your paid and organic media.<\/p>\n

We combine a scientific and data-driven approach to test management with a customer-centric mindset that prioritises user experience, and because our team works as seamless extensions to yours, your product, dev, analytics and design teams will love working with us too.<\/p>\n

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Optimisation Planning<\/span><\/h3>\n

Your analytics data holds the key to identifying optimisation opportunities: we constantly question assumptions about user-journeys to inform the planning and prioritisation of all optimisation programmes.<\/p>\n

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A\/B testing Programmes<\/h3>\n

There is no \u2018best\u2019, only \u2018better\u2019. Whatever your KPIs we apply a rigorous testing methodology to drive performance growth, maximising the value you can get from your testing technology and data.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.16″ min_height=\u00a0\u00bb226px\u00a0\u00bb custom_padding=\u00a0\u00bb6px||10px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16″ header_3_text_color=\u00a0\u00bb#09184C\u00a0\u00bb custom_padding=\u00a0\u00bb||23px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Next-Best-Action Programmes<\/h3>\n

Our audience-first philosophy is that for each audience there is an optimal next step for them to take. That\u2019s why we create segmented user journeys that improve overall user experience and help you drive more value than can ever be achieved with a one-size-fits-all approach.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16″ header_text_color=\u00a0\u00bb#3B869E\u00a0\u00bb header_3_text_color=\u00a0\u00bb#09184C\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Analytics, Development, Design<\/h3>\n

Site optimisation inherently requires a large number of skillsets to come together to plan, design, build, test and analyse. We can provide as much or as little of this capability as you require depending on your internal teams\u2019 capacity..<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.16″ background_color=\u00a0\u00bb#09184C\u00a0\u00bb custom_padding=\u00a0\u00bb12px||12px||true|\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/indigital.marketing\/wp-content\/uploads\/2021\/05\/dennis-white.png\u00a0\u00bb title_text=\u00a0\u00bbdennis-white\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ width=\u00a0\u00bb42%\u00a0\u00bb custom_margin=\u00a0\u00bb-22px|||21px|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||10px|0px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16″ text_font=\u00a0\u00bbMontserrat||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb header_3_font=\u00a0\u00bbMontserrat|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

We optimised journeys for Dennis Publishing<\/h3>\n

With the task of helping Dennis to drastically increase digital subscriptions, through numerous successful tests we yielded up to a 150% increase in conversion rate for key journeys and audiences.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ background_image=\u00a0\u00bbhttps:\/\/indigital.marketing\/wp-content\/uploads\/2021\/04\/performanceanalytics.png\u00a0\u00bb background_size=\u00a0\u00bbcontain\u00a0\u00bb background_position=\u00a0\u00bbtop_right\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb100px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb350px||||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb||0px||false|false\u00a0\u00bb background_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb background_size_phone=\u00a0\u00bbcontain\u00a0\u00bb background_position_phone=\u00a0\u00bbtop_right\u00a0\u00bb custom_css_main_element=\u00a0\u00bbbackground-size: calc(10vw + 150px) auto!important;||background-position: calc(50vw + 150px) !important\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_main_element_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_css_main_element_tablet=\u00a0\u00bbbackground-size: calc(10vw + 120px) auto!important;||background-position: center 75px !important;\u00a0\u00bb custom_css_main_element_phone=\u00a0\u00bbbackground-size: calc(10vw + 120px) auto!important;||background-position: center 100px !important;\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.16″ min_height=\u00a0\u00bb65px\u00a0\u00bb custom_padding=\u00a0\u00bb0px||1px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16″ header_3_text_color=\u00a0\u00bb#3B869E\u00a0\u00bb header_3_font_size=\u00a0\u00bb40px\u00a0\u00bb header_3_line_height=\u00a0\u00bb1.1em\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Analytics, Data & Performance Reporting<\/h2>\n

 <\/p>\n

From specification to design, implementation, build and management, we can help set-up best-in-class analytics and reporting for your business.<\/p>\n

Everyone at In Digital is an analyst: it\u2019s an essential requirement for data-driven marketing. Our relentless focus on using data to drive strategy, tactics and optimisation means we first ask what it enables. For you, that means analytics and reporting that gives you the right answers to the right questions.<\/p>\n

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Marketing Technology<\/h3>\n

Whether starting with a blank canvas or upgrading your tech-stack, we can help determine the right use cases and specification for your needs – from web analytics to push notifications via tag management and testing technology.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16″ header_text_color=\u00a0\u00bb#3B869E\u00a0\u00bb header_3_text_color=\u00a0\u00bb#e2ac02″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Analytics & Tracking<\/h3>\n

We implement, configure and troubleshoot tracking and analytics to ensure data integrity and, ultimately, that business decisions can be made on trustworthy data<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb28px||12px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16″ header_3_text_color=\u00a0\u00bb#e2ac02″ custom_padding=\u00a0\u00bb||19px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Reporting & Analysis<\/h3>\n

We specialize in solving the problem of getting the right insight to the right stakeholder at the right time and work with teams across marketing, retention, finance, product, content and more.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16″ header_text_color=\u00a0\u00bb#3B869E\u00a0\u00bb header_3_text_color=\u00a0\u00bb#e2ac02″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Automation & BI<\/h3>\n

Reporting automation frees up your team\u2019s time (and ours) to identify key insights and plan activity accordingly. We automate reporting using most mainstream Business Intelligence tools.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.16″ background_color=\u00a0\u00bb#e2ac02″ custom_padding=\u00a0\u00bb30px||30px||true|\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb60px||60px||true|\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/indigital.marketing\/wp-content\/uploads\/2021\/04\/Tortoise-logo-1.png\u00a0\u00bb title_text=\u00a0\u00bbTortoise logo (1)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb||25px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16″ text_font=\u00a0\u00bbMontserrat||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#09184C\u00a0\u00bb header_3_font=\u00a0\u00bbMontserrat|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#09184C\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

See how we\u2019ve provided reporting to every team at Tortoise Media<\/h3>\n

As a long term marketing and analytics partner for Tortoise Media we power the insights and reporting for the business, providing dashboards to almost every team in the business including marketing, social, editorial, product, retention and podcasts.<\/p>\n

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Interim Resource & Secondments<\/h2>\n


Sometimes you just need a team! Whether it\u2019s one of our brilliant team members or a whole marketing function, we have a brilliant track record of fitting-into organisations with the right expertise and the right attitude to make a difference.
<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.16″ background_color=\u00a0\u00bb#09184C\u00a0\u00bb custom_padding=\u00a0\u00bb30px||30px||true|\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb60px||60px||true|\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/indigital.marketing\/wp-content\/uploads\/2021\/04\/Rugby-Frame-1.png\u00a0\u00bb title_text=\u00a0\u00bbRugby Frame (1)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb||25px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16″ text_font=\u00a0\u00bbMontserrat||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb header_3_font=\u00a0\u00bbMontserrat|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

See how we provided the entire marketing function for RugbyPass<\/h3>\n

RugbyPass has just relocated their business to the UK and needed a fully-functional marketing team from day 1, covering strategy, paid media, optimisation and analytics. In Digital placed a Marketing Director and team in the business in time to stand up cross-channel marketing campaigns for the Guinness Six Nations tournament.<\/p>\n

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Our clients<\/span><\/h2>\n


We\u2019re industry-agnostic, and our approach has proven successful time and again in every industry and business it\u2019s been applied. Find out how we\u2019ve helped our clients grow online.
<\/span><\/p>\n

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Looking to take your business to the next level?
Let’s work together.<\/h4>\n

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Inside Impact: the In Digital Difference We\u2019re an in house digital marketing agency specialised in enabling and delivering digital marketing activities that drive revenue growth for your business.The expectations set for performance marketing teams have never been higher: trading culture, smart use of automation, creative problem solving, proactive opportunity-spotting… Our success comes from the fact […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":5896,"menu_order":-2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-5910","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/pages\/5910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/comments?post=5910"}],"version-history":[{"count":0,"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/pages\/5910\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/pages\/5896"}],"wp:attachment":[{"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/media?parent=5910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}