{"id":5997,"date":"2025-10-13T09:32:40","date_gmt":"2025-10-13T09:32:40","guid":{"rendered":"https:\/\/indigital.marketing\/?post_type=project&p=5997"},"modified":"2026-04-13T13:25:56","modified_gmt":"2026-04-13T13:25:56","slug":"maximiser-la-generation-de-leads-via-le-paid-search","status":"publish","type":"project","link":"https:\/\/indigital.marketing\/fr\/project\/maximiser-la-generation-de-leads-via-le-paid-search","title":{"rendered":"Maximiser la g\u00e9n\u00e9ration de leads via le paid search"},"content":{"rendered":"

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D\u00e9couvrez comment nous avons boost\u00e9 les performances de r\u00e9f\u00e9rencement payant du plus grand cabinet de droit de la famille au Royaume-Uni.<\/p>\n

 <\/p>\n

https:\/\/www.stowefamilylaw.co.uk\/<\/a><\/p>\n

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Stowe Family Law<\/a> est le cabinet sp\u00e9cialis\u00e9 en droit de la famille leader au Royaume-Uni, pr\u00e9sent dans 90 localit\u00e9s avec pr\u00e8s de 400 collaborateurs. Accompagnant environ 5 000 clients par an, le cabinet ambitionne de doubler sa taille d’ici 2029, dans la foul\u00e9e d’une acquisition par un fonds de private equity.<\/p>\n

 <\/p>\n

Malgr\u00e9 un budget \u00ab\u00a0Paiement par clic\u00a0\u00bb (PPC) cons\u00e9quent et une strat\u00e9gie d’acquisition digitale conforme aux meilleures pratiques, Stowe faisait face \u00e0 une hausse des co\u00fbts et \u00e0 une croissance des leads en perte de vitesse. La structure de campagne existante privil\u00e9giait la satisfaction de l’algorithme de la plateforme au d\u00e9triment des r\u00e9alit\u00e9s business, limitant ainsi les performances et la flexibilit\u00e9 r\u00e9gionale.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/indigital.marketing\/wp-content\/uploads\/2026\/04\/Stowe-square-image-templates-2.png\u00a0\u00bb title_text=\u00a0\u00bbStowe-square-image-templates-2″ align=\u00a0\u00bbcenter\u00a0\u00bb src_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb overflow-x=\u00a0\u00bbvisible\u00a0\u00bb overflow-y=\u00a0\u00bbvisible\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb src__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_5,3_5″ custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.26.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb150px||150px|auto|true|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb125px||125px||true|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb125px||125px||true|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px|100px|0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb|0px|||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|0px|||false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bbdisplay: flex;||flex-wrap: wrap;\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.22.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_main_element_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_css_main_element_tablet=\u00a0\u00bborder:1;\u00a0\u00bb custom_css_main_element_phone=\u00a0\u00bborder:1;\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/indigital.marketing\/wp-content\/uploads\/2026\/04\/Stowe-square-image-templates.png\u00a0\u00bb title_text=\u00a0\u00bbStowe-square-image-templates\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.22.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Nous avons repens\u00e9 leur strat\u00e9gie PPC pour l’aligner sur les v\u00e9ritables besoins des clients et la demande r\u00e9gionale, en introduisant un ciblage vertical pr\u00e9cis et des ajustements budg\u00e9taires dynamiques l\u00e0 o\u00f9 des gains d’efficacit\u00e9 \u00e9taient possibles. Des reportings automatis\u00e9s ont permis des prises de d\u00e9cision rapides et fond\u00e9es sur la donn\u00e9e, maximisant chaque d\u00e9pense investie.<\/p>\n

 <\/p>\n

Le r\u00e9sultat: une architecture de compte flexible, avec une segmentation granulaire des campagnes et des ajustements budg\u00e9taires en temps r\u00e9el. Un suivi continu de la qualit\u00e9 des leads et une optimisation permanente ont permis une croissance soutenue sans sacrifier les co\u00fbts.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=\u00a0\u00bbimage-angled\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb custom_margin=\u00a0\u00bb150px|auto|150px|auto|true|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb125px||125px||true|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb100px||100px||true|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/indigital.marketing\/wp-content\/uploads\/2025\/11\/1.png\u00a0\u00bb title_text=\u00a0\u00bb1″ module_class=\u00a0\u00bbimage-angled__image\u00a0\u00bb _builder_version=\u00a0\u00bb4.26.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_css_before=\u00a0\u00bbcontent: %22%22;||display: block;||position: absolute;||background-image: url(%22..\/wp-content\/uploads\/2023\/08\/white_triangle.png%22);||background-size: 100%;||background-position: 0 0;||background-repeat: no-repeat;||width: 100%;||height: 100%;||z-index: 1;\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Moins de 6 mois apr\u00e8s la restructuration des comptes Stowe, les r\u00e9sultats parlent d’eux-m\u00eames:<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=\u00a0\u00bbdata-large\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb100px|auto|100px|auto|true|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb80px||80px||true|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb60px||60px||true|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ module_class=\u00a0\u00bbdata-large__column\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_main_element_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_css_main_element_phone=\u00a0\u00bbmax-width: 300px;\u00a0\u00bb][et_pb_text module_class=\u00a0\u00bbdata-large__number-border\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbNunito Sans|700|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb200px\u00a0\u00bb text_line_height=\u00a0\u00bb100%\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb150px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb70px\u00a0\u00bb inline_fonts=\u00a0\u00bbNunito Sans\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

+41%<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb30px\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb26px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Augmentation des leads<\/p>\n

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-44%<\/p>\n

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R\u00e9duction du co\u00fbt par lead<\/p>\n

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\n[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.22.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb30px\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb26px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Am\u00e9lioration du taux de conversion lead-to-sale<\/p>\n

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R\u00e9alis\u00e9 par l’\u00e9quipe In Digital<\/h2>\n

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Pr\u00eats \u00e0 am\u00e9liorer vos performances?<\/h2>\n

Contactez notre \u00e9quipe pour en savoir plus sur nos services et d\u00e9couvrir comment nous pouvons acc\u00e9l\u00e9rer votre croissance.<\/p>\n

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D\u00e9couvrez comment nous avons boost\u00e9 les performances de r\u00e9f\u00e9rencement payant du plus grand cabinet de droit de la famille au Royaume-Uni.   https:\/\/www.stowefamilylaw.co.uk\/Stowe Family Law est le cabinet sp\u00e9cialis\u00e9 en droit de la famille leader au Royaume-Uni, pr\u00e9sent dans 90 localit\u00e9s avec pr\u00e8s de 400 collaborateurs. Accompagnant environ 5 000 clients par an, le cabinet […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-5997","project","type-project","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/project\/5997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/comments?post=5997"}],"version-history":[{"count":4,"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/project\/5997\/revisions"}],"predecessor-version":[{"id":6494,"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/project\/5997\/revisions\/6494"}],"wp:attachment":[{"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/media?parent=5997"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/project_category?post=5997"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/project_tag?post=5997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}