{"id":5999,"date":"2025-08-28T13:07:27","date_gmt":"2025-08-28T13:07:27","guid":{"rendered":"https:\/\/indigital.marketing\/project\/creative-scaling-and-production"},"modified":"2026-04-13T08:30:15","modified_gmt":"2026-04-13T08:30:15","slug":"scaling-creatif-pour-le-marketing-oriente-performance","status":"publish","type":"project","link":"https:\/\/indigital.marketing\/fr\/project\/scaling-creatif-pour-le-marketing-oriente-performance","title":{"rendered":"Scaling cr\u00e9atif pour le marketing orient\u00e9 performance"},"content":{"rendered":"

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1 000+ cr\u00e9as, 10 march\u00e9s, 1 big idea: au c\u0153ur de l’Impact Week record de Myprotein et In Digital<\/p>\n

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Myprotein est une marque mondiale leader en nutrition sportive, engag\u00e9e \u00e0 rendre la sant\u00e9 et la performance accessibles gr\u00e2ce \u00e0 des produits nutritionnels et des v\u00eatements de sport abordables et valid\u00e9s par la science.<\/p>\n

Pr\u00e9sente dans plus de 45 march\u00e9s et au service de millions de clients, Myprotein accompagne une large communaut\u00e9 de passionn\u00e9s de fitness, des d\u00e9butants aux athl\u00e8tes de haut niveau.<\/p>\n

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Myprotein a choisi de s’associer exclusivement \u00e0 In Studio pour la premi\u00e8re fois, afin de produire l’ensemble des contenus paid social de ses campagnes \u00ab\u00a0Impact Week\u00a0\u00bb.<\/p>\n

Mandat\u00e9s pour booster le concept cr\u00e9atif, notre \u00e9quipe a insuffl\u00e9 une \u00e9nergie nouvelle et une dynamique forte au paid social : production de centaines de variations de formats natifs, test de multiples angles cr\u00e9atifs et maintien d’un contenu dynamique sur l’ensemble des march\u00e9s mondiaux…Tout en stimulant l’engagement, l’acquisition et les revenus sans augmenter les co\u00fbts de production.<\/p>\n

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Nous avons incarn\u00e9 le concept d’\u00abImpact\u00bb \u00e0 travers une strat\u00e9gie cr\u00e9ative disruptive alliant des visuels orange percutants, une esth\u00e9tique urbaine et des formats de contenu pertinents. La campagne a \u00e9t\u00e9 con\u00e7ue pour scaler tout en restant localement pertinente, en s’appuyant sur l’automatisation et les annonces dynamiques.<\/p>\n

Notre approche int\u00e9gr\u00e9e a g\u00e9n\u00e9r\u00e9 un \u00e9cosyst\u00e8me cr\u00e9atif riche et diversifi\u00e9. Cette vaste biblioth\u00e8que d’assets localis\u00e9s a \u00e9t\u00e9 activ\u00e9e de mani\u00e8re fluide via le paid media, maintenant la fra\u00eecheur du contenu et gardant la campagne top of mind tout au long de sa diffusion pour aboutir \u00e0 plus de 1 000 assets sur mesure d\u00e9ploy\u00e9s sur 10 march\u00e9s.<\/p>\n

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Les r\u00e9sultats parlent d’eux-m\u00eames, et ils font Impact:<\/p>\n

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83%<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.26.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb30px\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb26px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

De croissance des revenus lors de l’Impact Week 2<\/p>\n

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+261%<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.22.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb30px\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb26px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

D’augmentation du volume de cr\u00e9ations scal\u00e9es en glissement annuel<\/p>\n

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\n[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.22.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb30px\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb26px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

De croissance des nouveaux clients<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.22.0″ custom_margin=\u00a0\u00bb150px|auto||auto|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb125px||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb100px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.22.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

R\u00e9alis\u00e9 par l’\u00e9quipe In Digital<\/h2>\n

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flex-end;||padding: 0 0 15px 15px;\u00a0\u00bb custom_css_member_position=\u00a0\u00bbwidth: 50%\u00a0\u00bb border_width_all_image=\u00a0\u00bb3px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_member_description_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_css_member_description_tablet=\u00a0\u00bbposition: absolute;||top: 0;||left: 0;||width: 100%;||height: 100%;||display: flex;||flex-direction: column;||justify-content: flex-end;||padding: 0 0 10px 10px;\u00a0\u00bb custom_css_member_description_phone=\u00a0\u00bbposition: absolute;||top: 0;||left: 0;||width: 100%;||height: 100%;||display: flex;||flex-direction: column;||justify-content: flex-end;||padding: 0 0 15px 15px;\u00a0\u00bb][\/et_pb_team_member][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.22.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_team_member name=\u00a0\u00bbAndrew Protopapa\u00a0\u00bb 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flex-end;||padding: 0 0 15px 15px;\u00a0\u00bb custom_css_member_position=\u00a0\u00bbwidth: 50%\u00a0\u00bb border_width_all_image=\u00a0\u00bb3px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_member_description_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_css_member_description_tablet=\u00a0\u00bbposition: absolute;||top: 0;||left: 0;||width: 100%;||height: 100%;||display: flex;||flex-direction: column;||justify-content: flex-end;||padding: 0 0 10px 10px;\u00a0\u00bb custom_css_member_description_phone=\u00a0\u00bbposition: absolute;||top: 0;||left: 0;||width: 100%;||height: 100%;||display: flex;||flex-direction: column;||justify-content: flex-end;||padding: 0 0 15px 15px;\u00a0\u00bb][\/et_pb_team_member][et_pb_team_member name=\u00a0\u00bbVicky MacLeod\u00a0\u00bb position=\u00a0\u00bbAssociate Graphic Designer\u00a0\u00bb image_url=\u00a0\u00bbhttps:\/\/indigital.marketing\/wp-content\/uploads\/2025\/10\/822x822_Vicky-3.png\u00a0\u00bb 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Pr\u00eats \u00e0 am\u00e9liorer vos performances?<\/h2>\n

Contactez notre \u00e9quipe pour en savoir plus sur nos services et d\u00e9couvrir comment nous pouvons acc\u00e9l\u00e9rer votre croissance.<\/p>\n

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1 000+ cr\u00e9as, 10 march\u00e9s, 1 big idea: au c\u0153ur de l’Impact Week record de Myprotein et In DigitalMyprotein est une marque mondiale leader en nutrition sportive, engag\u00e9e \u00e0 rendre la sant\u00e9 et la performance accessibles gr\u00e2ce \u00e0 des produits nutritionnels et des v\u00eatements de sport abordables et valid\u00e9s par la science. Pr\u00e9sente dans plus […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-5999","project","type-project","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/project\/5999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/comments?post=5999"}],"version-history":[{"count":5,"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/project\/5999\/revisions"}],"predecessor-version":[{"id":6442,"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/project\/5999\/revisions\/6442"}],"wp:attachment":[{"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/media?parent=5999"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/project_category?post=5999"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/project_tag?post=5999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}