{"id":6001,"date":"2023-10-04T11:45:33","date_gmt":"2023-10-04T11:45:33","guid":{"rendered":"https:\/\/indigital.marketing\/project\/data-led-growth-marketing"},"modified":"2026-04-10T16:07:50","modified_gmt":"2026-04-10T16:07:50","slug":"growth-marketing-pilote-par-la-data","status":"publish","type":"project","link":"https:\/\/indigital.marketing\/fr\/project\/growth-marketing-pilote-par-la-data","title":{"rendered":"Growth Marketing pilot\u00e9 par la data"},"content":{"rendered":"

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Transformer un e-commerce gr\u00e2ce \u00e0 la Data Science et au Marketing<\/p>\n

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Fond\u00e9e par l’ex-athl\u00e8te professionnel Grayson Hart, Puresport s’est impos\u00e9e comme la premi\u00e8re gamme mondiale de produits naturels certifi\u00e9s pour les athl\u00e8tes soumis aux contr\u00f4les antidopage.<\/p>\n

Face \u00e0 la stagnation des ventes, Puresport a fait appel \u00e0 In Digital pour analyser les comportements d’achat et la performance produit, avec un objectif clair: identifier les leviers d’une acc\u00e9l\u00e9ration durable des ventes et du chiffre d’affaires.<\/p>\n

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Nous avons produit des insights strat\u00e9giques, de l’analyse de la valeur vie client (LTV) aux recommandations de type \u00abNext Best Product\u00bb, pour r\u00e9v\u00e9ler les opportunit\u00e9s \u00e0 fort potentiel.<\/p>\n

En reprenant en main la marketing, nous avons travaill\u00e9 dans le d\u00e9tail: refonte et segmentation du compte Search autour des produits et des solutions, transformation des performances sur Meta, lancement r\u00e9ussi sur TikTok, et multiplication des ventes tout en comprimant les CPA.<\/p>\n

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L’impact combin\u00e9 de notre approche \u00abIn Science\u00bb et d’une ex\u00e9cution marketing sans compromis:<\/p>\n

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Croissance des ventes en Paid Search<\/p>\n

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de ventes en Paid Social<\/p>\n

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-59%<\/p>\n

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de CPA sur Meta<\/p>\n

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R\u00e9alis\u00e9 par l’\u00e9quipe In Digital<\/h2>\n

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Pr\u00eats \u00e0 am\u00e9liorer vos performances?<\/h2>\n

Contactez notre \u00e9quipe pour en savoir plus sur nos services et d\u00e9couvrir comment nous pouvons acc\u00e9l\u00e9rer votre croissance.<\/p>\n

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Transformer un e-commerce gr\u00e2ce \u00e0 la Data Science et au MarketingFond\u00e9e par l’ex-athl\u00e8te professionnel Grayson Hart, Puresport s’est impos\u00e9e comme la premi\u00e8re gamme mondiale de produits naturels certifi\u00e9s pour les athl\u00e8tes soumis aux contr\u00f4les antidopage. Face \u00e0 la stagnation des ventes, Puresport a fait appel \u00e0 In Digital pour analyser les comportements d’achat et la […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-6001","project","type-project","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/project\/6001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/comments?post=6001"}],"version-history":[{"count":5,"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/project\/6001\/revisions"}],"predecessor-version":[{"id":6426,"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/project\/6001\/revisions\/6426"}],"wp:attachment":[{"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/media?parent=6001"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/project_category?post=6001"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/project_tag?post=6001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}