{"id":6003,"date":"2023-09-26T12:59:27","date_gmt":"2023-09-26T12:59:27","guid":{"rendered":"https:\/\/indigital.marketing\/project\/strategy-to-results-in-streaming"},"modified":"2026-04-10T10:48:36","modified_gmt":"2026-04-10T10:48:36","slug":"de-la-strategie-aux-resultats-dans-le-streaming","status":"publish","type":"project","link":"https:\/\/indigital.marketing\/fr\/project\/de-la-strategie-aux-resultats-dans-le-streaming","title":{"rendered":"De la strat\u00e9gie aux r\u00e9sultats dans le streaming"},"content":{"rendered":"

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D\u00e9ploiement d’une strat\u00e9gie m\u00e9dia cibl\u00e9e sur 4 continents pour booster les abonnements OTT<\/p>\n

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Acteur mondial mono-sport \u00e0 l’audience de niche, le d\u00e9fi \u00e9tait double: concevoir une strat\u00e9gie marketing capable d’identifier et d’engager la bonne audience \u00e0 grande \u00e9chelle, tout en mettant en place la stack Data, Analytics et Adtech n\u00e9cessaire, sans attendre pour g\u00e9n\u00e9rer des r\u00e9sultats.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/indigital.marketing\/wp-content\/uploads\/2023\/09\/rugbypass3.png\u00a0\u00bb title_text=\u00a0\u00bbrugbypass3″ align_tablet=\u00a0\u00bbcenter\u00a0\u00bb align_phone=\u00a0\u00bbcenter\u00a0\u00bb align_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1″ width_tablet=\u00a0\u00bb\u00a0\u00bb width_phone=\u00a0\u00bb\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_tablet=\u00a0\u00bb55%\u00a0\u00bb max_width_phone=\u00a0\u00bb80%\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_5,3_5″ custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb150px||150px|auto|true|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb125px||125px||true|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb125px||125px||true|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px|100px|0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb|0px|||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|0px|||false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bbdisplay: flex;||flex-wrap: wrap;\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.22.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_main_element_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_css_main_element_tablet=\u00a0\u00bborder:1;\u00a0\u00bb custom_css_main_element_phone=\u00a0\u00bborder:1;\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/indigital.marketing\/wp-content\/uploads\/2023\/09\/rugbypass4.png\u00a0\u00bb title_text=\u00a0\u00bbrugbypass4″ align_tablet=\u00a0\u00bbcenter\u00a0\u00bb align_phone=\u00a0\u00bbcenter\u00a0\u00bb align_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width_tablet=\u00a0\u00bb\u00a0\u00bb width_phone=\u00a0\u00bb\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_tablet=\u00a0\u00bb55%\u00a0\u00bb max_width_phone=\u00a0\u00bb80%\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb30px||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb30px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.22.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

L’analyse approfondie des performances et de l’audience rugby \u00e0 l’\u00e9chelle mondiale a permis de construire des segments cl\u00e9s, appel\u00e9s \u00ab\u00a0couloir d’audience\u00a0\u00bb pour toucher les fans avec le bon message, au bon endroit, partout dans le monde.<\/p>\n

Gr\u00e2ce \u00e0 une strat\u00e9gie Martech structur\u00e9e, nous avons d\u00e9ploy\u00e9 une DMP connect\u00e9e aux plateformes m\u00e9dias et aux canaux propri\u00e9taires, cr\u00e9ant ainsi un \u00e9cosyst\u00e8me data coh\u00e9rent et actionnable.<\/p>\n

L’activation coordonn\u00e9e sur le Paid Social, le Paid Search et le Display a g\u00e9n\u00e9r\u00e9 une hausse significative et mesurable des performances.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=\u00a0\u00bbimage-angled\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb custom_margin=\u00a0\u00bb150px|auto|150px|auto|true|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb125px||125px||true|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb100px||100px||true|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/indigital.marketing\/wp-content\/uploads\/2023\/09\/Rugbypass5.png\u00a0\u00bb title_text=\u00a0\u00bbRugbypass5″ module_class=\u00a0\u00bbimage-angled__image\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_css_before=\u00a0\u00bbcontent: %22%22;||display: block;||position: absolute;||background-image: url(%22..\/wp-content\/uploads\/2023\/08\/white_triangle.png%22);||background-size: 100%;||background-position: 0 0;||background-repeat: no-repeat;||width: 100%;||height: 100%;||z-index: 1;\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text module_class=\u00a0\u00bbimage-angled__text\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb22px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Les r\u00e9sultats d’une approche globale, de micro-ciblage, avec un marketing orient\u00e9 r\u00e9sultats:<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=\u00a0\u00bbdata-large\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb100px|auto|100px|auto|true|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb80px||80px||true|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb60px||60px||true|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ module_class=\u00a0\u00bbdata-large__column\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_main_element_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_css_main_element_phone=\u00a0\u00bbmax-width: 300px;\u00a0\u00bb][et_pb_text module_class=\u00a0\u00bbdata-large__number-border\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbNunito Sans|700|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb200px\u00a0\u00bb text_line_height=\u00a0\u00bb100%\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb150px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb70px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

+24%<\/p>\n

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d’acquisition d’abonn\u00e9s<\/p>\n

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+156%<\/p>\n

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d’abonnements via Paid Search<\/p>\n

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+336%<\/p>\n

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de trafic vers les pages d’abonnement<\/p>\n

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R\u00e9alis\u00e9 par l’\u00e9quipe In Digital<\/h2>\n

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Pr\u00eats \u00e0 am\u00e9liorer vos performances?<\/h2>\n

Contactez notre \u00e9quipe pour en savoir plus sur nos services et d\u00e9couvrir comment nous pouvons acc\u00e9l\u00e9rer votre croissance.<\/p>\n

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D\u00e9ploiement d’une strat\u00e9gie m\u00e9dia cibl\u00e9e sur 4 continents pour booster les abonnements OTTActeur mondial mono-sport \u00e0 l’audience de niche, le d\u00e9fi \u00e9tait double: concevoir une strat\u00e9gie marketing capable d’identifier et d’engager la bonne audience \u00e0 grande \u00e9chelle, tout en mettant en place la stack Data, Analytics et Adtech n\u00e9cessaire, sans attendre pour g\u00e9n\u00e9rer des r\u00e9sultats.L’analyse […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[91,92],"project_tag":[],"class_list":["post-6003","project","type-project","status-publish","hentry","project_category-media","project_category-strategy"],"acf":[],"_links":{"self":[{"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/project\/6003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/comments?post=6003"}],"version-history":[{"count":5,"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/project\/6003\/revisions"}],"predecessor-version":[{"id":6393,"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/project\/6003\/revisions\/6393"}],"wp:attachment":[{"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/media?parent=6003"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/project_category?post=6003"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/project_tag?post=6003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}