{"id":6009,"date":"2023-09-26T12:30:44","date_gmt":"2023-09-26T12:30:44","guid":{"rendered":"https:\/\/indigital.marketing\/project\/driving-subscriptions-through-onsite-journeys"},"modified":"2026-04-10T11:05:25","modified_gmt":"2026-04-10T11:05:25","slug":"booster-les-abonnements-via-les-parcours-onsite","status":"publish","type":"project","link":"https:\/\/indigital.marketing\/fr\/project\/booster-les-abonnements-via-les-parcours-onsite","title":{"rendered":"Booster les abonnements via les parcours onsite"},"content":{"rendered":"

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Optimiser les parcours onsite pour booster l’engagement, capter la First-Party Data et acc\u00e9l\u00e9rer les abonnements print & digital.<\/p>\n

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Les titres d’actualit\u00e9 de Future, port\u00e9s par le magazine prim\u00e9 The Week, b\u00e9n\u00e9ficiaient d’un lectorat print fid\u00e8le et d’une audience digitale en pleine expansion. Mais relier ces deux univers pour g\u00e9n\u00e9rer des abonnements restait un d\u00e9fi: les taux de conversion onsite des visiteurs anonymes demeuraient faibles.<\/p>\n

Forts de notre expertise en optimisation de la conversion, en technologies de content blocking et \u00e9quip\u00e9s d’une nouvelle stack Martech, nous avons pris en charge l’activation de la First-Party Data ainsi que la croissance des abonnements.<\/p>\n

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Nous avons con\u00e7u un plan de test prioris\u00e9 pour transformer progressivement les visiteurs anonymes en utilisateurs identifi\u00e9s, puis en abonn\u00e9s. Le programme \u00abNext Best Action\u00bb a \u00e9t\u00e9 g\u00e9r\u00e9 de bout en bout: conception des parcours et des prompts, activation, tracking et reporting.<\/p>\n

En 18 mois, plus de 50 exp\u00e9riences lanc\u00e9es ont conduit \u00e0 une hausse de 108 % des abonnements et de 120 % des inscriptions \u00e0 la newsletter.<\/p>\n

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Les r\u00e9sultats du programme Next Best Action:<\/p>\n

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+108%<\/p>\n

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d’abonnements<\/p>\n

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+54%<\/p>\n

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de taux d’abonnement<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=\u00a0\u00bbdata-large data-large–right\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb100px|auto|100px|auto|true|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb80px||80px||true|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb60px||60px||true|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ module_class=\u00a0\u00bbdata-large__column\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_main_element_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_css_main_element_phone=\u00a0\u00bbmax-width: 300px;\u00a0\u00bb][et_pb_text module_class=\u00a0\u00bbdata-large__number-border\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbNunito Sans|700|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb200px\u00a0\u00bb text_line_height=\u00a0\u00bb100%\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb150px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb70px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_main_element_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb]<\/p>\n

+120%<\/p>\n

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d’inscriptions \u00e0 la newsletter<\/p>\n

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R\u00e9alis\u00e9 par l’\u00e9quipe In Digital<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3″ module_class=\u00a0\u00bbteam-member__row team-member__row–single-row\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb custom_margin=\u00a0\u00bb100px|auto||auto|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb75px||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb50px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.22.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_team_member name=\u00a0\u00bbLorenzo Ruggio\u00a0\u00bb position=\u00a0\u00bbDirecteur Solutions\u00a0\u00bb 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15px;\u00a0\u00bb custom_css_member_position=\u00a0\u00bbwidth: 50%\u00a0\u00bb border_width_all_image=\u00a0\u00bb3px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_member_description_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_css_member_description_tablet=\u00a0\u00bbposition: absolute;||top: 0;||left: 0;||width: 100%;||height: 100%;||display: flex;||flex-direction: column;||justify-content: flex-end;||padding: 0 0 10px 10px;\u00a0\u00bb custom_css_member_description_phone=\u00a0\u00bbposition: absolute;||top: 0;||left: 0;||width: 100%;||height: 100%;||display: flex;||flex-direction: column;||justify-content: flex-end;||padding: 0 0 15px 15px;\u00a0\u00bb][\/et_pb_team_member][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.22.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_team_member name=\u00a0\u00bbGrace Robertson\u00a0\u00bb position=\u00a0\u00bbSenior Performance Manager, InStudio Creative Solutions\u00a0\u00bb image_url=\u00a0\u00bbhttps:\/\/indigital.marketing\/wp-content\/uploads\/2023\/09\/Ind-team-new-grace.png\u00a0\u00bb module_class=\u00a0\u00bbteam-member team-member–magenta team-member–right-text\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1″ header_font=\u00a0\u00bbNunito Sans|600|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#000000″ position_font=\u00a0\u00bbNunito Sans||||||||\u00a0\u00bb position_text_color=\u00a0\u00bb#000000″ width=\u00a0\u00bb100%\u00a0\u00bb height=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bbposition:relative;\u00a0\u00bb custom_css_member_image=\u00a0\u00bbwidth:100%!important;||max-width:100%!important;\u00a0\u00bb custom_css_member_description=\u00a0\u00bbposition: absolute;||top: 0;||left: 0;||width: 100%;||height: 100%;||display: flex;||flex-direction: 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Pr\u00eat \u00e0 am\u00e9liorer votre performance?<\/h2>\n

Contactez notre \u00e9quipe pour en savoir plus sur nos services et d\u00e9couvrir comment nous pouvons aider votre entreprise \u00e0 prosp\u00e9rer.<\/p>\n

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Optimiser les parcours onsite pour booster l’engagement, capter la First-Party Data et acc\u00e9l\u00e9rer les abonnements print & digital.Les titres d’actualit\u00e9 de Future, port\u00e9s par le magazine prim\u00e9 The Week, b\u00e9n\u00e9ficiaient d’un lectorat print fid\u00e8le et d’une audience digitale en pleine expansion. Mais relier ces deux univers pour g\u00e9n\u00e9rer des abonnements restait un d\u00e9fi: les taux […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[94],"project_tag":[],"class_list":["post-6009","project","type-project","status-publish","hentry","project_category-cro"],"acf":[],"_links":{"self":[{"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/project\/6009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/comments?post=6009"}],"version-history":[{"count":4,"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/project\/6009\/revisions"}],"predecessor-version":[{"id":6408,"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/project\/6009\/revisions\/6408"}],"wp:attachment":[{"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/media?parent=6009"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/project_category?post=6009"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/project_tag?post=6009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}