{"id":6011,"date":"2023-09-26T11:58:21","date_gmt":"2023-09-26T11:58:21","guid":{"rendered":"https:\/\/indigital.marketing\/project\/powering-growth"},"modified":"2026-04-10T11:09:47","modified_gmt":"2026-04-10T11:09:47","slug":"tortoise-propulser-la-croissance","status":"publish","type":"project","link":"https:\/\/indigital.marketing\/fr\/project\/tortoise-propulser-la-croissance","title":{"rendered":"Propulser la croissance"},"content":{"rendered":"

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Comment une approche collaborative du Growth Marketing pilot\u00e9e par la donn\u00e9e a men\u00e9 \u00e0 un succ\u00e8s historique<\/p>\n

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Plus grand projet journalistique de l’histoire de Kickstarter, Tortoise Media a invent\u00e9 le \u00abSlow News\u00bb et les \u00e9v\u00e9nements en r\u00e9daction ouverte, s’imposant comme un pionnier dans un paysage m\u00e9diatique en pleine mutation.<\/p>\n

Pour transformer leur \u00e9lan Kickstarter en croissance durable, ils avaient besoin d’une activation Paid Media en parfaite coh\u00e9rence avec leur ligne \u00e9ditoriale et leur produit, le tout soutenu par un acc\u00e8s fluide \u00e0 la donn\u00e9e et aux insights, indispensable pour alimenter cette phase de scale.<\/p>\n

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Growth Marketing: un hub unique pour la donn\u00e9e et l’insight.<\/p>\n

In Digital a d\u00e9ploy\u00e9 une solution transverse cl\u00e9 en main pour centraliser l’ensemble des donn\u00e9es n\u00e9cessaires \u00e0 leur activit\u00e9: configuration analytique, cr\u00e9ation de tableaux de bord r\u00e9currents et analyses ad hoc.<\/p>\n

Une infrastructure commune qui a permis \u00e0 toutes les \u00e9quipes de prendre des d\u00e9cisions rapides, \u00e9clair\u00e9es et align\u00e9es.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=\u00a0\u00bbimage-angled\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb custom_margin=\u00a0\u00bb150px|auto|150px|auto|true|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb125px||125px||true|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb100px||100px||true|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/indigital.marketing\/wp-content\/uploads\/2023\/08\/cs_image_test4.png\u00a0\u00bb title_text=\u00a0\u00bbcs_image_test4″ module_class=\u00a0\u00bbimage-angled__image\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_css_before=\u00a0\u00bbcontent: %22%22;||display: block;||position: absolute;||background-image: url(%22..\/wp-content\/uploads\/2023\/08\/white_triangle.png%22);||background-size: 100%;||background-position: 0 0;||background-repeat: no-repeat;||width: 100%;||height: 100%;||z-index: 1;\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text module_class=\u00a0\u00bbimage-angled__text\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb22px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Les r\u00e9sultats obtenus via le Paid Media, l’analytics, le marketing mobile et le social organique:<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=\u00a0\u00bbdata-large\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb100px|auto|100px|auto|true|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb80px||80px||true|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb60px||60px||true|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ module_class=\u00a0\u00bbdata-large__column\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_main_element_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_css_main_element_phone=\u00a0\u00bbmax-width: 300px;\u00a0\u00bb][et_pb_text module_class=\u00a0\u00bbdata-large__number-border\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbNunito Sans|700|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb200px\u00a0\u00bb text_line_height=\u00a0\u00bb100%\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb150px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb70px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]8
\n[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.22.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb30px\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb26px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

tableaux de bord hebdomadaires par \u00e9quipe<\/p>\n

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\n[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb30px\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb26px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

croissance de l’acquisition mensuelle (YoY)<\/p>\n

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-77%<\/p>\n

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de CPA marketing<\/p>\n

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R\u00e9alis\u00e9 par l’\u00e9quipe In Digital<\/h2>\n

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Pr\u00eat \u00e0 booster votre performance?<\/h2>\n

Contactez l’un des membres de notre \u00e9quipe pour en savoir plus sur nos services et d\u00e9couvrir comment nous pouvons aider votre entreprise \u00e0 prosp\u00e9rer.<\/p>\n

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Comment une approche collaborative du Growth Marketing pilot\u00e9e par la donn\u00e9e a men\u00e9 \u00e0 un succ\u00e8s historiquePlus grand projet journalistique de l’histoire de Kickstarter, Tortoise Media a invent\u00e9 le \u00abSlow News\u00bb et les \u00e9v\u00e9nements en r\u00e9daction ouverte, s’imposant comme un pionnier dans un paysage m\u00e9diatique en pleine mutation. Pour transformer leur \u00e9lan Kickstarter en croissance […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[95,91],"project_tag":[],"class_list":["post-6011","project","type-project","status-publish","hentry","project_category-analytics","project_category-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/project\/6011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/comments?post=6011"}],"version-history":[{"count":4,"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/project\/6011\/revisions"}],"predecessor-version":[{"id":6416,"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/project\/6011\/revisions\/6416"}],"wp:attachment":[{"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/media?parent=6011"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/project_category?post=6011"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/indigital.marketing\/fr\/wp-json\/wp\/v2\/project_tag?post=6011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}