‘How to’ Guide | In Digital Performance Marketing

Double win at the Performance Marketing Awards 2025

iamdigital — Wed, 06 Aug 2025 15:12:53 +0000

This year’s 2025 Performance Marketing Awards brought significant recognition for our work with the Financial Times, with wins in two key categories: Best Experimental Campaign and Best Lead Generation Campaign. These accolades mark not only a continuation of our partnership with the FT but also a reflection of the strategic, technical, and creative ambition behind the work…

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Mobile Attribution: The Key to Tracking Your Mobile Marketing Success

iamdigital — Fri, 15 Nov 2024 15:10:50 +0000

Want to know what makes your mobile marketing campaigns truly effective? Boost your ROI with mobile attribution. Track user behaviour, measure campaign performance, and optimise for maximum impact within your marketing strategy. With the rise of app culture, investment in mobile technology is more crucial than ever.

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Cookies Explained: A baked goods analogy

iamdigital — Wed, 27 Mar 2024 15:22:14 +0000

Picture this. You walk into your favourite bakery. The baker greets you with a smile and picks up a sticky note from your jumper. He reads it and asks: “The usual seeded loaf?” How did he know? Because the sticky note on your jumper carries information from previous interactions. First-party cookies work the same. They carry information about how you’ve used the site in the browser.

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How to setup GA4 – A step-by-step guide

iamdigital — Tue, 13 Sep 2022 10:19:03 +0000

The time to start setting up your Google Analytics 4 workspace is now. In this practical guide, Eve Staicu takes you step-by-step through the process. In early 2023, Google will be sunsetting Universal Analytics (UA) and forcing advertisers to move to Google Analytics 4 (GA4). As GA4 data will not be historic (i.e.

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Attribution Analysis for Clickstream Data

iamdigital — Thu, 09 Jun 2022 11:11:04 +0000

Marketing attribution is essential for businesses to help assess the value or ROI of a given channel. So what models should be followed? Here, Analytics Manager, Maria, outlines a twofold strategy for clickstream data that’s sure to provide insightful results. What type of attribution model are you currently using for your…

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N-Gram Keyword Analysis – How to Do More With Search Query Data

iamdigital — Mon, 04 Oct 2021 15:29:02 +0000

Haven’t heard of the N-Gram? Well get to know it – it’s the must have tool for any paid search specialists that allows you to break down search term reports in keywords, string of words and discover trends and performance. We’ve even got a template for you to use at the bottom of this guide, so have a go for yourself.

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A Comprehensive Guide to CM Creative Hosting & DV360 Campaign Activation

iamdigital — Tue, 03 Aug 2021 14:41:39 +0000

In our last blog post we had an introduction to DV360 & CM360 – what each of Google’s marketing tools does, the elements they’re made up of and how they connect. This time we’ll be talking about how to set your first campaign up on DV360 using assets from CM – so stay put and keep reading to become a pro in no time.

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Intro to Campaign Manager Ad Hosting & DV360 Delivery

iamdigital — Thu, 29 Jul 2021 12:28:08 +0000

CM360 & DV360 – what are they, and how do they work together? This guide will help you navigate the two platforms, and understand the relationship between the two products. For more information on how to set up campaigns, skip ahead to our next blog post. SSPs? Ad Servers? Placements? Trafficking? Default creatives?

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How to Build a Centralised Multi-Channel Report

iamdigital — Fri, 04 Jun 2021 11:00:21 +0000

Ever wondered how to have Google Ads, Microsoft Ads and analytics data combined in a single view? Pierre shares his wisdom on leveraging Google Sheets query functionalities here. Picture this. You are running digital marketing activity across LinkedIn, Facebook, and Google Ads for a single account. Each of these platforms has…

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