Transforming an ecommerce business with data science and marketing
Founded by ex-professional athlete Grayson Hart, Puresport became the world’s first range of natural products certified for drug tested athletes and professionals.
Faced with stagnating sales, Puresport asked In Digital to analyse purchasing behaviour and product performance and establish a pathway to turbocharge sales and revenue growth.
In Digital produced game-changing insights to identify opportunities from LTV analysis to next best product recommendations.
Taking over performance marketing, we focussed on the details to tip the scales. Segmenting and rebuilding the search account around products and solutions. Transforming Meta performance and successfully launching TikTok. Driving multiple uplifts in sales whilst reducing CPAs.
The combined impact of In Science and game changing performance marketing execution:
28x
Increase in Paid Search sales
206%
Increase in Paid Social sales
59%
Decrease in Meta CPA
Achieved by the In Digital team
Jordan Belli
Performance Director
Kate Lindars
Associate Director, Paid Media & Growth
Eve Staicu
Associate Performance Manager
