In-sourced growth marketing
Add to your team’s capability and capacity to deliver growth and performance with our range of services; always right-sized and right-shaped to complement your strengths and maximise our impact
Performance Marketing
Paid media team in-housing
We build and run your in-house paid media team alongside you, then hand over the capability.
AI-powered campaign management
Our agent network built on your tech audit accounts around the clock, track budget pacing and surface optimisation opportunities, so our team can act faster.
Paid search
Audience-led account structures and bidding to marginal return, run by friendly hands-on experts across Google and Microsoft.
Paid social
Maximise social channel reach with creative as the main targeting lever and every campaign tied to customer lifetime value.
Media strategy
Growth and media planning and forecasting across brand and performance media, with budgets set by marginal return and grounded in the data.
Programmatic media
Programmatic display, video, audio, app store optimisation and digital out-of-home, planned as one media mix and bought on your own audience data.
CRO & CRM team in-housing
Experimentation and CRM specialists who build your in-house team as they deliver.
AI-enabled personalisation and insight
Agents that analyse journeys, prioritise tests and flag retention risks, so your team spends its time on the ideas that move the numbers.
Conversion rate optimisation
Behavioural analysis and prioritised testing that make your website and app work better for your customers and harder for you.
Journey orchestration
Personalised, next-best-action journeys on site and in app that move visitors from anonymous to known to customer.
Data & technology
Getting more from your CRM, testing and orchestration platforms and the data that connects them.
CRM strategy & execution
Lifecycle strategy, segmentation and campaigns that grow retention and lifetime value.
Creative & Design
We plan and design creative that’s bespoke for each medium and scale production to meet the testing and optimisation demands of performance marketing. This creates more alignment between creative, marketing and, ultimately, performance.
Our outcome-focused approach to creative is what drives incremental value for our clients, transforming creative from a cost burden into an actionable and measurable growth lever.
Tracking and performance analytics underpin all activities and are a core expertise and service at In Digital. However, we differentiate ourselves with our team of data scientists who will go the extra mile to uncover growth opportunities that are simply inaccessible with traditional analytics.
We identify key performance indicators and deliver actionable insights that drive results, using advanced data analysis and predictive modelling to identify trends and patterns that drive growth, such as attribution or econometric models or lifetime value prediction and segmentation.
