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Case studies

See how we practice what we preach with some examples of our latest and greatest work.
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In-sourced experimentation driving award-winning impact

Helping the Financial Times build internal experimentation capability that generated £12.5M in revenue and won 'Best Experimental Campaign' at the PMA Awards 2025

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Supercharging paid search lead-generation

Driving paid search performance for the UK’s largest family law firm.

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Creative scaling for performance marketing

1,000+ creatives, 10 markets, 1 big idea: inside Myprotein and In Digital’s record-breaking Impact Week

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Data-led growth marketing

Transforming an ecommerce business with data science and marketing

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Strategy to results in streaming

Innovation in performance marketing strategy kicks-off global subscriber growth

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Transforming media performance

Audience first approach transforms media effectiveness and subscriber acquisition

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Paid Social creates pan-European success

Our innovative use of creative variation and optimisation, aligned to expert campaign management transforms paid social performance

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Driving subscriptions through onsite journeys

Next best action conversion journeys put in place to deliver full funnel content driven subscriber acquisition

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Powering growth

Operating as the in-house performance marketing and analytics team, powering Tortoise's growth to over 55,000 paying members.

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