How a collaborative and data led approach to growth marketing led to record breaking success
The biggest journalism project ever on Kickstarter, Tortoise media pioneered slow news and in-person newsroom events.
In order to scale from an effective Kickstarter launch they needed a paid media operation working in harmony with editorial and product with clear access to data and insights to power early stage growth through automation and collaboration.
Growth marketing & a one-stop shop for data and insight
In Digital provided a cross team turnkey solution for the data and insight required to power their entire business, managing their analytics set-up, their regular dashboarding and ad hoc analytics requests.
Using this insight to deliver the right content to the right audience through paid media activation was pivotal in driving new member acquisition growth.
Delivering results across the Tortoise business, through Paid media, analytics, mobile marketing & organic social support:
8
weekly dashboards for each team
28x
Growth in monthly acquisition in YoY
77%
Decrease in marketing CPA
Achieved by the In Digital team
Rebecca Heller
Director, Paid Media & Growth
Kate Lindars
Associate Director, Paid Media & Growth
Tom Hobden
Senior Manager, Growth & Experimentation
