Find out how we supercharged the paid search performance for the UK's largest family law firm.
Stowe Family Law is the UK's leading specialist family law firm, working from 90 locations with nearly 400 staff. Serving around 5,000 clients annually, they are on a mission to double their size by 2029 following a private equity acquisition.
Despite having a sizeable PPC budget and best-practice guidance for their digital acquisition strategy, Stowe faced rising costs and stalling lead growth. The existing campaign structure prioritised appeasing the platform algorithm over real business dynamics, limiting performance and regional flexibility.
We redesigned their PPC strategy to align with true customer needs and regional demand, introducing precise vertical targeting and dynamic budget shifts where there was efficiency and headroom to do so. Automated reporting empowered fast, data-driven decisions, maximising every advertising pound.
The result was a flexible account architecture with granular campaign segmentation and real-time budget adjustments. Continuous lead quality tracking and optimisation ensured growth without sacrificing cost efficiency.
In less than 6 months after restructuring Stowe’s accounts, the results delivered significant business value and speak for themselves:
41%
Increase in leads
44%
Reduction in cost-per-lead
23%
Improvement in lead-to-sale conversion rate
Achieved by the In Digital team
Mike West
Senior Director, Paid Media and Analytics
Eleanor Payne
Associate Director, Growth & Paid Media
Luke Moss
Associate Director, Growth & Paid Media
Tapasya Sahu
Senior Executive, Paid Media
Elliot Russell
Senior Manager, Paid Media
