Retention will become a top strategy focus for subscription businesses – Hemadri Negi The rapid growth in subscription-based adoption observed through COVID is now being flattened by the subsequent effects of both an economic downturn and cost of living pressures. We have entered a retention phase that places driving loyalty at the top of the strategic agenda for subscription businesses. Acquisition strategy to align with retention in mind – take users through a seamless journey from the first touchpoint. Don't not use a blanket, impersonalised approach.