Inside Digital Marketing: January 2023
At a Glance...
January was a month dominated by discussions on AI and Twitter – two highly divisive topics set to continue making the news in 2023.
In January, we spoke a lot about AI…
Twitter Lifting Advertisement Bans
Firstly, Twitter is lifting its 2019 ad ban on political ads, in a move that gets Twitter closer to its competitors in the space (Facebook and Google). Twitter initially banned political ads after facing widespread criticism for allowing misinformation to spread amongst the platform, and also restricted ads related to social causes, another area where Twitter is lifting its ban. They said:
“We believe that cause-based advertising can facilitate public conversation around important topics. Today, we’re relaxing our ads policy for cause-based ads in the US. We also plan to expand the political advertising we permit in the coming weeks.
Moving forward, we will align our advertising policy with that of TV and other media outlets. As with all policy changes, we will first ensure that our approach to reviewing and approving content protects people on Twitter. We’ll share more details as this work progresses.”
So what’s the big deal?
The AI Race: Microsoft vs Google
At their core, the programmes are chatbots using AI technology to mimic normal human conversation. However, its possibilities and uses seem endless: everything from basic answers, to essays, sheet music, and even poetry.
So what’s the big deal?
We’ll be keeping a close eye on how this area develops in the coming months.
Google Cloud updates
1. A personalized search and browsing experience for ecommerce sites.
3. An AI-driven product recommendation system.
4. A tool that uses machine learning to arrange products on websites.
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