Our latest updates

Have a look at the latest updates from us and the industry.

Designers’ review: Google Marketing Live 2024

Jul 18, 2024

During the latest Google Marketing Live (May 2024), Google announced several new features utilising AI tools to enhance asset generation within marketing accounts. Our inhouse team of designers at In Digital reviewed these functionalities to...

Inside Digital Marketing: June 2024

Jul 1, 2024

TikTok launches ‘Whee’ for intimate photo-sharing with friends, but will it be a worthy rival to Instagram? Zuora acquires AI firm Sub(x) to enhance paywall solutions and Meta launches GA4 integration. TikTok launches photo-sharing app...

In Digital wins Performance Marketing Award

Jun 16, 2024

This is the story about how we won the 'Best Use of Data and Insights' accolade with Puresport at the Performance Marketing Awards 2024.We are delighted to announce that we won the Performance Marketing ‘Best Use of Data and Insights’ 2024 Award...

Inside Digital Marketing: May 2024

Jun 3, 2024

Netflix sees an impressive ad-plan subscription increase and plans in-house ad tech, but how effective will this look in practice? Reddit expands its ad focus with new leadership and Google enhances Performance Max with AI as well as Google Play...

In Digital celebrates its fifth birthday

May 17, 2024

In Digital celebrated its fifth birthday last week, and we did it with a bang!The sun shone brilliantly all day on Neal Street, defying the 'wash out' British summer headlines so we were off to a great start. We unveiled our new Parisian garden...

Cookies Explained: A baked goods analogy

Mar 27, 2024

Picture this. You walk into your favourite bakery. The baker greets you with a smile and picks up a sticky note from your jumper. He reads it and asks: “The usual seeded loaf?” How did he know? Because the sticky note on your jumper carries...

Inside Digital Marketing: February 2024

Mar 19, 2024

Google extends its partnership with Reddit, but what could this mean for Search? GA4 introduces a new trend insight tool, and TikTok influencer, Reesa Teesa, takes the platform by storm with a bizarrely riveting series of long-form videos. Google’s...

UK Paid Media Awards: In Digital & Puresport make the final

Mar 18, 2024

This is the story of how we used data and insights to triple ROI for our client Puresport – and got shortlisted in the ‘Best Use of Data’ category at the UK Paid Media Awards!Puresport was founded by ex-professional athlete Grayson Hart, and it...

Inside Digital Marketing: January 2024

Feb 5, 2024

2024 has kicked off! Unsurprisingly, AI continues to dominate the mar-tech sphere, while in the creative world, we’ve seen a surge of nostalgia. And with the end of Cookies growing ever-closer, we share our top priorities for businesses ahead of...

Social Media Apps: What’s hot and what’s not as 2023 draws to a close?

Dec 18, 2023

Successes for Pinterest, TikTok & Meta.While X, Threads & Mastadon suffer from dwindling engagement.In a year marked by the breakthrough of AI, machine learning and Musk’s new venture with ‘X’, there’s been an influx of new competitors and...

Inside Digital Marketing: November 2023

Dec 4, 2023

Google offers more visibility for sale shoppers, while introducing new features to help small businesses. Meta to allow ads saying the 2020 elections were rigged. And the Cookies saga continues with a crackdown by the ICO. How Google is helping...

Inside Digital Marketing: October 2023

Nov 3, 2023

TikTok takes a step beyond our phone screens, Musk commemorates a tumultuous year of Twitter ownership and Meta continues its scuffle with EU regulation.Branching into the Real World: Tiktok's Out of PhoneTikTok continues to grow its digital ad...

Witnessing the advent of WhatsApp as a serious marketplace contender

Oct 3, 2023

Is WhatsApp set to be the next arm in Meta's marketing empire? Senior Performance Manager Pierre Daudre-Vignier takes a deep dive into the latest additions to the messaging app used by almost everyone: Flows & Channels. Not only could these...

Inside Digital Marketing: August 2023

Sep 4, 2023

Tiktok finally unveils search ads, Google discovery ads pivot to ‘Demand Gen’ and what exactly are Meta’s ‘multi-advertiser ads’ anyway?Search Ads on TikTokTikTok has entered the Search Ads arena, making it easier for advertisers to tap into the...

Inside Digital Marketing: July 2023

Aug 8, 2023

Adobe launches its own AI offering, Meta sheds more light on their Lattice framework and TikTok offers new ways to connect brands and influencers.Anything Elon can do, Zuckerberg can do better?July was marked by the unveiling of Threads: a social...