Our latest updates
Have a look at the latest updates from us and the industry.
Cookies Explained: A baked goods analogy
Cookies have been a hot topic in 2024. But are you struggling to get your head around the recent changes? We’ve got you covered with an easy baker’s guide.First-Party Cookies: Your Local Baker Remembers Your OrderPicture this. You walk into your...
Inside Digital Marketing: February 2024
Google extends its partnership with Reddit, but what could this mean for Search? GA4 introduces a new trend insight tool, and TikTok influencer, Reesa Teesa, takes the platform by storm with a bizarrely riveting series of long-form videos. Google’s...
UK Paid Media Awards: In Digital & Puresport make the final
This is the story of how we used data and insights to triple ROI for our client Puresport – and got shortlisted in the ‘Best Use of Data’ category at the UK Paid Media Awards!Puresport was founded by ex-professional athlete Grayson Hart, and it...
Inside Digital Marketing: January 2024
2024 has kicked off! Unsurprisingly, AI continues to dominate the mar-tech sphere, while in the creative world, we’ve seen a surge of nostalgia. And with the end of Cookies growing ever-closer, we share our top priorities for businesses ahead of...
Social Media Apps: What’s hot and what’s not as 2023 draws to a close?
Successes for Pinterest, TikTok & Meta.While X, Threads & Mastadon suffer from dwindling engagement.In a year marked by the breakthrough of AI, machine learning and Musk’s new venture with ‘X’, there’s been an influx of new competitors and...
Inside Digital Marketing: November 2023
Google offers more visibility for sale shoppers, while introducing new features to help small businesses. Meta to allow ads saying the 2020 elections were rigged. And the Cookies saga continues with a crackdown by the ICO. How Google is helping...
Inside Digital Marketing: October 2023
TikTok takes a step beyond our phone screens, Musk commemorates a tumultuous year of Twitter ownership and Meta continues its scuffle with EU regulation.Branching into the Real World: Tiktok's Out of PhoneTikTok continues to grow its digital ad...
Witnessing the advent of WhatsApp as a serious marketplace contender
Is WhatsApp set to be the next arm in Meta's marketing empire? Senior Performance Manager Pierre Daudre-Vignier takes a deep dive into the latest additions to the messaging app used by almost everyone: Flows & Channels. Not only could these...
Inside Digital Marketing: August 2023
Tiktok finally unveils search ads, Google discovery ads pivot to ‘Demand Gen’ and what exactly are Meta’s ‘multi-advertiser ads’ anyway?Search Ads on TikTokTikTok has entered the Search Ads arena, making it easier for advertisers to tap into the...
Inside Digital Marketing: July 2023
Adobe launches its own AI offering, Meta sheds more light on their Lattice framework and TikTok offers new ways to connect brands and influencers.Anything Elon can do, Zuckerberg can do better?July was marked by the unveiling of Threads: a social...
Inside Digital Marketing: June 2023
Google Goes Gung-Ho on AI – Google Marketing Live 2023 Summary
Inside Digital Marketing: May 2023
Inside Digital Marketing: April 2023
We’re a Great Place to Work!
Inside Digital Marketing: March 2023
Google rolls out Ad Transparency Center
Inside Digital Marketing: February 2023
Inside Digital Marketing: January 2023
In Digital’s Paid Media Marketing Predictions for 2023
An Advertiser’s Guide To Short-Form Video Apps
The Retro Branding That Has Us Addicted
How to setup GA4 – A step-by-step guide
These Two Tools Will Help You Improve Your Search Ad Copy
How Full Funnel Marketing Strategy Will Take Your KPIs Beyond Targets
Attribution Analysis for Clickstream Data
The Rise of Digital Audio Advertising
Google sunsetting Universal Analytics: What does this mean for advertisers?
Engagement Economics Report Launch Event
Kicking off January with a return of the Newsroom!
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