Our latest updates
Have a look at the latest updates from us and the industry.
03.09.2021 – In Digital Newsroom
Another busy week for paid marketers - Google announces the decline on ETAs, Twitter introduces 'super followers', TikTok launches creator marketplace APIs and more. Check out our latest update and stay tuned for next week!This week we hear from...
N-Gram Keyword Analysis
Haven't heard of the N-Gram? Well get to know it - it's the must have tool for any paid search specialists that allows you to break down search term reports in keywords, string of words and discover trends and performance. We've even got a template...
COVID-19 and the Future of Digital Marketing
There's been much talk about a digital agenda as we move towards the tail-end of the pandemic, but what exactly does a digital transformation look like for businesses? In our latest blog post we take a look at McKinsey's study on 'The Future of...
20.08.2021 – In Digital Newsroom
Get up to date with all the latest updates across the world of paid media including new Google restrictions, changes to attribution models and smart bidding, as well as some big news in the world of Instagram & Facebook.In our latest newsroom...
In Digital’s Top Picks of Productivity Tools & Apps for 2021
Whether you're WFH, back in the office, studying for exams or pursuing a creative interest online, it can always be a challenge to maintain productivity and avoid distractions. Luckily there's a number of tools to help you keep on track, and so...
A Comprehensive Guide to CM Creative Hosting & DV360 Campaign Activation
In our last blog post we had an introduction to DV360 & CM360 - what each of Google's marketing tools does, the elements they're made up of and how they connect. This time we'll be talking about how to set your first campaign up on DV360 using...
Intro to Campaign Manager Ad Hosting & DV360 Delivery
CM360 & DV360 - what are they, and how do they work together? This guide will help you navigate the two platforms, and understand the relationship between the two products. For more information on how to set up campaigns, skip ahead to our next...
Engagement Economics Report – FIPP D2C Summit [Video]
Catch up with In Digital co-founder Alex Lockett as he's joined by Jonny Kaldor, Co-founder and Sam Jordan, EVP, Manifesto Growth Architects on engagement economics to discuss engagement economics within the D2C sphere. This video is hosted on...
09.07.2021 – In Digital Newsroom
Google Ads has had a busy week announcing new releases, product updates and additional features to its customers. Get all the latest in this week's newsroom, and let us know your thoughts.This week, Performance Manager Hemadri Negi discusses what's...
25.06.2021 – In Digital Newsroom
FLoC delays from Google and their new Ads Creative Studio, Instagram reels, Twitter 'subscribe' and VR on Facebook - sit back as we dissect what's been happing in the world of marketing.Welcome to this week's newsroom, where Senior Performance...
Unpacking Apple’s Latest iOS 15 Privacy Updates
As Apple introduces iOS 15's new privacy features this week at the WWDC, we're to expect even more consequences within the digital marketing industry. Kate Lindars discusses what we know so far about the latest changes, and how we can respond ahead...
How to Build a Centralised Multi-Channel Report
Picture this. You are running digital marketing activity across LinkedIn, Facebook, and Google Ads for a single account. Each of these platforms has different objectives and budgets, but the client would like to have a centralized dashboard with visibility on all platforms in a table.
BASB Roundtable Series: Using Content to Drive Subscriptions
Summary of the virtual roundtable hosted by In Digital as part of the Winter Roundtable series, with the Building a Subscription Business collective, focusing on the use of content in driving subscriptions and customer revenue in business.We’re...
What Happened to In-Housing During Lockdown?
Far from spelling the end of in-housing, remote working has demonstrated that we can get all the benefits of an in-housed agency operation without ever setting foor in the office. We now talk about in-sourcing digital agency capability rather than...
In Digital Welcomes Onboard Three New Hires
We're always keen to speak to great digital marketers, so if you like the sound of working for In Digital, get in touch!We’re delighted to welcome Sam Meadowcroft, Jordan Belli and Yoann Collaud to the ever growing In Digital team! Now more than...
What’s it like to work for an In-house performance agency?
Working for an in-house agency makes for a very different work-week when compared to a more traditional network-agency model, but for Quisqueya and her clients is has numerous benefits.Four years ago one of the biggest clients we had in my old...
We’re an Official Airship Partner
Any effective mobile marketing strategy will include virtually every feature that Airship offers - that's why Aiship & In Digital have partnered to help our clients grow their businesses more effectivelyWe are pleased to announce that we are...
2020 Vision: Our Digital Marketing Predictions
From brand-building to voice search optimization, from personalization to CompareTheGoogle.com, read In Digital's digital marketing trends for 2020.The “Twenty-tens” were nothing if not eventful. Rebecca Black gifted with us with the hit song,...
Script for the Google Ads Display Network
Mistakenly activating the display network in a campaign can be particularly damaging, leading to significant overspend if missed. Here’s a script that helps avoid making such a mistake – among other things, it reports hourly on one’s campaigns and pauses campaigns that have unintentionally activated the display network.
The 10 Commandments for PPC Software
Lorenzo's guide to choosing the right PPC software: Perform a cost-benefit analysis Consider carefully what the software offers, and how this relates to your goals Look for software that integrates well into your existing set up Look for an...