Our latest updates

Have a look at the latest updates from us and the industry.

Inside Digital Marketing: May 2024

Inside Digital Marketing: May 2024

Netflix sees an impressive ad-plan subscription increase and plans in-house ad tech, but how effective will this look in practice? Reddit expands its ad focus with new leadership and Google enhances Performance Max with AI as well as Google Play...

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Cookies Explained: A baked goods analogy

Cookies Explained: A baked goods analogy

Cookies have been a hot topic in 2024. But are you struggling to get your head around the recent changes? We’ve got you covered with an easy baker’s guide.First-Party Cookies: Your Local Baker Remembers Your OrderPicture this. You walk into your...

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Inside Digital Marketing: February 2024

Inside Digital Marketing: February 2024

Google extends its partnership with Reddit, but what could this mean for Search? GA4 introduces a new trend insight tool, and TikTok influencer, Reesa Teesa, takes the platform by storm with a bizarrely riveting series of long-form videos. Google’s...

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Inside Digital Marketing: January 2024

Inside Digital Marketing: January 2024

2024 has kicked off! Unsurprisingly, AI continues to dominate the mar-tech sphere, while in the creative world, we’ve seen a surge of nostalgia. And with the end of Cookies growing ever-closer, we share our top priorities for businesses ahead of...

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Inside Digital Marketing: November 2023

Inside Digital Marketing: November 2023

Google offers more visibility for sale shoppers, while introducing new features to help small businesses. Meta to allow ads saying the 2020 elections were rigged. And the Cookies saga continues with a crackdown by the ICO. How Google is helping...

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Inside Digital Marketing: October 2023

Inside Digital Marketing: October 2023

TikTok takes a step beyond our phone screens, Musk commemorates a tumultuous year of Twitter ownership and Meta continues its scuffle with EU regulation.Branching into the Real World: Tiktok's Out of PhoneTikTok continues to grow its digital ad...

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Inside Digital Marketing: August 2023

Inside Digital Marketing: August 2023

Tiktok finally unveils search ads, Google discovery ads pivot to ‘Demand Gen’ and what exactly are Meta’s ‘multi-advertiser ads’ anyway?Search Ads on TikTokTikTok has entered the Search Ads arena, making it easier for advertisers to tap into the...

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Inside Digital Marketing: July 2023

Inside Digital Marketing: July 2023

Adobe launches its own AI offering, Meta sheds more light on their Lattice framework and TikTok offers new ways to connect brands and influencers.Anything Elon can do, Zuckerberg can do better?July was marked by the unveiling of Threads: a social...

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