Our latest updates
Have a look at the latest updates from us and the industry.
How to setup GA4 – A step-by-step guide
The time to start setting up your Google Analytics 4 workspace is now. In this practical guide, Eve Staicu takes you step-by-step through the process. In early 2023, Google will be sunsetting Universal Analytics (UA) and forcing advertisers to move...
These Two Tools Will Help You Improve Your Search Ad Copy
Get ahead of responsive search ad optimisation with copy tools. Collate and compare asset performance, and optimise your copy in simple steps with our Asset Show Rate Calculator, or look back on your best expanded text ads and how they performed...
How Full Funnel Marketing Strategy Will Take Your KPIs Beyond Targets
Find out how to get more from a holistic, full-funnel marketing approach including fluid budgets, separate channel KPIs and platform diversification in our latest blog post by Senior Performance, Manager Ilinca Prodanel.As technology advances and...
Attribution Analysis for Clickstream Data
Marketing attribution is essential for businesses to help assess the value or ROI of a given channel. So what models should be followed? Here, Analytics Manager, Maria, outlines a twofold strategy for clickstream data that's sure to provide...
The Rise of Digital Audio Advertising
With podcast reach in the UK set to reach 23 million listeners by 2023, it's clear there's a real opportunity within the digital audio space. So how can both brands and marketers embrace audio-first? Find out more in our latest blog.As a relatively...
Google sunsetting Universal Analytics: What does this mean for advertisers?
Time to wave goodbye to Universal Analytics, and hello to GA4. But what is the real impact of this change? And how can marketers feel prepared? Get ahead with our latest blog post on all the Google advice you'll need.We’ve long suspected that the...
Engagement Economics Report Launch Event
Calling all publishers, media professionals and those in the digital subscription business, we'd love you to join us for what promises to be an insightful, entertaining launch evening! Following on from the success of last year's FIPP D2C Summit,...
Kicking off January with a return of the Newsroom!
In PPC news, Google branches into audio, Performance Max continues to add services to it's repertoire and a new 'workspace feature'. Elsewhere, in social, TikTok steps up it's game as one of the new biggest social platforms, Twitter plays catch-up...
In Digital take on the 2021 Unleashed Performance Reading Half Marathon
RUNNERS: Sam Meadowcroft, Tom Hobden, Kate LindarsThis November, some of our staff put their best foot forwards at the hotly anticipated 2021 Reading Half Marathon, running a total 13 miles each. Our runners on the day were Sam Meadowcroft, Tom...
15.10.2021 – In Digital Newsroom
In the battle of the social platforms, Twitter continues to roll-out new products with the launch of 'communities', Instagram introduction a 'favourites' function, and Facebook unveils 'Reels'. We're also got news from Google on data-handling and a...
N-Gram Keyword Analysis – How to Do More With Search Query Data
Haven't heard of the N-Gram? Well get to know it - it's the must have tool for any paid search specialists that allows you to break down search term reports in keywords, string of words and discover trends and performance. We've even got a template...
03.09.2021 – In Digital Newsroom
Another busy week for paid marketers - Google announces the decline on ETAs, Twitter introduces 'super followers', TikTok launches creator marketplace APIs and more. Check out our latest update and stay tuned for next week!This week we hear from...
COVID-19 and the Future of Digital Marketing
There's been much talk about a digital agenda as we move towards the tail-end of the pandemic, but what exactly does a digital transformation look like for businesses? In our latest blog post we take a look at McKinsey's study on 'The Future of...
20.08.2021 – In Digital Newsroom
Get up to date with all the latest updates across the world of paid media including new Google restrictions, changes to attribution models and smart bidding, as well as some big news in the world of Instagram & Facebook.In our latest newsroom...
In Digital’s Top Picks of Productivity Tools & Apps for 2021
Whether you're WFH, back in the office, studying for exams or pursuing a creative interest online, it can always be a challenge to maintain productivity and avoid distractions. Luckily there's a number of tools to help you keep on track, and so...
A Comprehensive Guide to CM Creative Hosting & DV360 Campaign Activation
In our last blog post we had an introduction to DV360 & CM360 - what each of Google's marketing tools does, the elements they're made up of and how they connect. This time we'll be talking about how to set your first campaign up on DV360 using...
Intro to Campaign Manager Ad Hosting & DV360 Delivery
CM360 & DV360 - what are they, and how do they work together? This guide will help you navigate the two platforms, and understand the relationship between the two products. For more information on how to set up campaigns, skip ahead to our next...
Engagement Economics Report – FIPP D2C Summit [Video]
Catch up with In Digital co-founder Alex Lockett as he's joined by Jonny Kaldor, Co-founder and Sam Jordan, EVP, Manifesto Growth Architects on engagement economics to discuss engagement economics within the D2C sphere. This video is hosted on...
09.07.2021 – In Digital Newsroom
Google Ads has had a busy week announcing new releases, product updates and additional features to its customers. Get all the latest in this week's newsroom, and let us know your thoughts.This week, Performance Manager Hemadri Negi discusses what's...
25.06.2021 – In Digital Newsroom
FLoC delays from Google and their new Ads Creative Studio, Instagram reels, Twitter 'subscribe' and VR on Facebook - sit back as we dissect what's been happing in the world of marketing.Welcome to this week's newsroom, where Senior Performance...
Unpacking Apple’s Latest iOS 15 Privacy Updates
As Apple introduces iOS 15's new privacy features this week at the WWDC, we're to expect even more consequences within the digital marketing industry. Kate Lindars discusses what we know so far about the latest changes, and how we can respond ahead...
How to Build a Centralised Multi-Channel Report
Picture this. You are running digital marketing activity across LinkedIn, Facebook, and Google Ads for a single account. Each of these platforms has different objectives and budgets, but the client would like to have a centralized dashboard with visibility on all platforms in a table.
BASB Roundtable Series: Using Content to Drive Subscriptions
Summary of the virtual roundtable hosted by In Digital as part of the Winter Roundtable series, with the Building a Subscription Business collective, focusing on the use of content in driving subscriptions and customer revenue in business.We’re...
What Happened to In-Housing During Lockdown?
Far from spelling the end of in-housing, remote working has demonstrated that we can get all the benefits of an in-housed agency operation without ever setting foor in the office. We now talk about in-sourcing digital agency capability rather than...
In Digital Welcomes Onboard Three New Hires
We're always keen to speak to great digital marketers, so if you like the sound of working for In Digital, get in touch!We’re delighted to welcome Sam Meadowcroft, Jordan Belli and Yoann Collaud to the ever growing In Digital team! Now more than...
What’s it like to work for an In-house performance agency?
Working for an in-house agency makes for a very different work-week when compared to a more traditional network-agency model, but for Quisqueya and her clients is has numerous benefits.Four years ago one of the biggest clients we had in my old...
We’re an Official Airship Partner
Any effective mobile marketing strategy will include virtually every feature that Airship offers - that's why Aiship & In Digital have partnered to help our clients grow their businesses more effectivelyWe are pleased to announce that we are...
2020 Vision: Our Digital Marketing Predictions
From brand-building to voice search optimization, from personalization to CompareTheGoogle.com, read In Digital's digital marketing trends for 2020.The “Twenty-tens” were nothing if not eventful. Rebecca Black gifted with us with the hit song,...
Script for the Google Ads Display Network
Mistakenly activating the display network in a campaign can be particularly damaging, leading to significant overspend if missed. Here’s a script that helps avoid making such a mistake – among other things, it reports hourly on one’s campaigns and pauses campaigns that have unintentionally activated the display network.
The 10 Commandments for PPC Software
Lorenzo's guide to choosing the right PPC software: Perform a cost-benefit analysis Consider carefully what the software offers, and how this relates to your goals Look for software that integrates well into your existing set up Look for an...