Social Media Apps: What’s hot and what’s not as 2023 draws to a close?
In a year marked by the breakthrough of AI, machine learning and Musk's new venture with 'X', there's been an influx of new competitors and updates to well-known players within the social media landscape. Which platforms have made their mark? Who has fallen behind? And who should marketers keep an eye on for 2024? Senior Performance Manager, Kate Lindars, takes a look back at trends in 2023 and gives her predictions to help plan social media strategies for the year ahead. On the up Pinterest Whilst technically a visual search engine rather than a social
