Witnessing the advent of WhatsApp as a serious marketplace contender
At a Glance...
Is WhatsApp set to be the next arm in Meta’s marketing empire?
Senior Performance Manager Pierre Daudre-Vignier takes a deep dive into the latest additions to the messaging app used by almost everyone: Flows & Channels.
Not only could these features become prime real estate for marketeers, but they signal a ‘super app’ expansion to the likes of China’s WeChat.
… and WhatsApp Flows
So… what does all of this mean for Digital Marketers?
Looking eastwards, we can glimpse at what WhatsApp may be aiming to become – a Western alternative to WeChat. WhatsApp Business already ticks many of the WeChat boxes: CRM support, a developing ecosystem, and some analytics options already exist in WhatsApp. The only key feature currently missing is that of a WhatsApp Store. Meta’s main networks already feature these – Facebook Shop and Instagram Shopping. The company already has plenty of experience in rolling these features to consumers, so it isn’t a stretch to imagine one coming to WhatsApp soon.
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