Future’s current affairs titles, led by the multi-award winning The Week magazine, had a highly engaged print readership and a growing digital audience.

Linking these audiences together to drive increased subscriptions presented a challenge with low onsite conversion rates for first-time, anonymous visitors. With new martech in place, as experts in onsite conversion and content blocking technology, we at In Digital were tasked with driving first party data and long term subscription growth.

We developed a prioritised testing plan, set up to capture first-party data to turn anonymous users into known users and known users into subscribers.

We delivered full end-to-end “next-best-action” programme management, including test journeys and prompts design, activation, tracking & reporting.

Launching over 50 experiences during an 18 month period we drove a 108% increase in subsciptions and a 120% increase in newsletter subscriptions.