How we solved the insight gap for every team at Tortoise with dashboard & analytics

A bit about Tortoise

Tortoise produces slow journalism from award-winning writers to read, watch and listen to – and was the #1 biggest journalism project ever on Kickstarter. 

Why did we enter the frame?

Tortoise have grown fast – and are still growing: each week brings more members, readers, guests, supported by more marketing, content, product development… 

Tortoise needed more automation and structure to provide its teams with the right insights at a time they need it more. 

One-stop shop for data and insight


Tortoise required a turnkey solution for the data and insight required to power their entire business, which is why we manage their analytics set-up, their regular dashboarding and their ad hoc analytics requests. 


At a glance…


Reports every Monday morning


Different data sources combined


Of the Tortoise teams use this data

Reach out to one of our team to learn more about our services and how we can help your business thrive.