How we solved the insight gap for every team at Tortoise with dashboard & analytics
A bit about Tortoise
Tortoise produces slow journalism from award-winning writers to read, watch and listen to – and was the #1 biggest journalism project ever on Kickstarter.
Why did we enter the frame?
Tortoise have grown fast – and are still growing: each week brings more members, readers, guests, supported by more marketing, content, product development…
Tortoise needed more automation and structure to provide its teams with the right insights at a time they need it more.
One-stop shop for data and insight
Tortoise required a turnkey solution for the data and insight required to power their entire business, which is why we manage their analytics set-up, their regular dashboarding and their ad hoc analytics requests.
At a glance…
9
Reports every Monday morning
7
Different data sources combined
100%
Of the Tortoise teams use this data