In order to scale from an effective Kickstarter launch they needed a paid media operation working in harmony with editorial and product with clear access to data and insights to power early stage growth through automation and collaboration.
In Digital provided a cross team turnkey solution for the data and insight required to power their entire business, managing their analytics set-up, their regular dashboarding and ad hoc analytics requests.
Using this insight to deliver the right content to the right audience through paid media activation was pivotal in driving new member acquisition growth.
Achieved by the In Digital team
Senior Performance Manager
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