Aligning and optimisiting creative to differing audience requirements at scales increases media metrics, buying power and overall Paid Social performance
Tapping into these markets it became clear that better paid social advertising offered an optimal route to find new customers, with the real opportunity in positioning Kiwi as the answer to customers’ individual drivers in booking flights.
Having built a best in class Campaign structure across Meta and TikTok, we put in place a new creative production approach and optimising flight feeds with price sensitive CTA logic.
This means that customers are seeing the right routes at the right price for their needs and has transformed media effectiveness.
increase in creatives
Achieved by the In Digital team
Senior Performance Manager, InStudio Creative Solutions
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