Increasing audience depth transforms media performance across search, social, display & audio
Paid media activity had been in place for some time but had struggled to drive subscriptions with activity reduced due to poor performance.
We activated these audiences across paid search, social, display and programmatic audio via DMP integration and custom tagging.
Targeting these audiences increased conversion rates & clickthrough rates leading to lower media costs and much increased subscriber acquisition.
The impact of an increase in audience depth from 36% to 84%
increase in brand activity C/R
reduction in CPC
increase in subscriptions
Achieved by the In Digital team
Senior Performance Manager
Senior Performance Manager, InStudio Creative Solutions
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