![independent-logo-black](https://indigital.marketing/wp/wp-content/uploads/2023/10/independent-logo-black.png)
Increasing audience depth transforms media performance across search, social, display & audio
![triangle_yellow](https://indigital.marketing/wp/wp-content/uploads/2023/08/triangle_yellow.png)
Paid media activity had been in place for some time but had struggled to drive subscriptions with activity reduced due to poor performance.
![independent3](https://indigital.marketing/wp/wp-content/uploads/2023/09/independent3.png)
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We activated these audiences across paid search, social, display and programmatic audio via DMP integration and custom tagging.
Targeting these audiences increased conversion rates & clickthrough rates leading to lower media costs and much increased subscriber acquisition.
![Independent5a](https://indigital.marketing/wp/wp-content/uploads/2023/10/Independent5a-scaled.jpg)
The impact of an increase in audience depth from 36% to 84%
6
increase in brand activity C/R
-39%
reduction in CPC
117%
increase in subscriptions
Achieved by the In Digital team
![Lorenzo Ruggio](https://indigital.marketing/wp/wp-content/uploads/2023/09/Ind-team-new-lorenzo.png)
Lorenzo Ruggio
Solutions Director
![Eleanor Payne](https://indigital.marketing/wp/wp-content/uploads/2023/09/Ind-team-new-ellie.png)
Eleanor Payne
Senior Performance Manager
![Grace Robertson](https://indigital.marketing/wp/wp-content/uploads/2023/09/Ind-team-new-grace.png)
Grace Robertson
Senior Performance Manager, InStudio Creative Solutions
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Ready to improve your performance?
Reach out to one of our team to learn more about our services and how we can help your business thrive.