In Digital were hired as our Performance Marketing agency in 2019 to support the B2C ventures of The Independent and London Evening Standard. As a business we are proactively diversifying our revenue streams through subscriptions, e-commerce and events and therefore it was vital to have strong expertise and a thorough understanding of performance media within our new marketing team. InDigital offer a wealth of services for us and their other clients spanning from media planning to programmatic to remarketing and so much more. They have a highly effective team, led by experienced Account Directors with channel specialists managing our campaigns day to day including PPC, Paid social and mobile advertising.

Throughout my career it has always been difficult to ensure agencies work towards the same business objectives and in my experience there is often lack of accountability in hitting these but the approach In Digital have taken is a breath of fresh air, their team is based on location, attending our team meetings and briefings together and formulating strategies and tactics on the ground to drive performance, often with little direction and delivered of their own accord. We’ve received endless strategic and business development support with the Senior team assisting us with complex modelling and forecasting, establishing a mobile acquisition strategy, suggesting a suitable path for CRO, the list goes on. We’ve achieved so much in a short space of time and I’m confident in saying we wouldn’t have achieved the success we have without their involvement and support.

I believe In Digital is one of the most effective and comprehensive performance agencies in the business. They understand and cater for our unique requirements time and time again and the service and output we receive is second to none. I have had the privilege of being one of InDigital’s first clients and to say I am impressed is an understatement, I would wholeheartedly recommend In Digital for you and your business.