News & Analysis

Inside Digital Marketing: May 2024

Inside Digital Marketing: May 2024

Netflix sees an impressive ad-plan subscription increase and plans in-house ad tech, but how effective will this look in practice? Reddit expands its ad focus with new leadership and Google enhances Performance Max with AI as well as Google Play updates.  Netflix...

read more
Cookies Explained: A baked goods analogy

Cookies Explained: A baked goods analogy

Cookies have been a hot topic in 2024. But are you struggling to get your head around the recent changes? We’ve got you covered with an easy baker’s guide.First-Party Cookies: Your Local Baker Remembers Your OrderPicture this. You walk into your favourite bakery. The...

read more
Inside Digital Marketing: February 2024

Inside Digital Marketing: February 2024

Google extends its partnership with Reddit, but what could this mean for Search? GA4 introduces a new trend insight tool, and TikTok influencer, Reesa Teesa, takes the platform by storm with a bizarrely riveting series of long-form videos. Google’s extended...

read more
UK Paid Media Awards: In Digital & Puresport make the final

UK Paid Media Awards: In Digital & Puresport make the final

This is the story of how we used data and insights to triple ROI for our client Puresport – and got shortlisted in the ‘Best Use of Data’ category at the UK Paid Media Awards!Puresport was founded by ex-professional athlete Grayson Hart, and it became the world’s...

read more
Inside Digital Marketing: January 2024

Inside Digital Marketing: January 2024

2024 has kicked off! Unsurprisingly, AI continues to dominate the mar-tech sphere, while in the creative world, we’ve seen a surge of nostalgia. And with the end of Cookies growing ever-closer, we share our top priorities for businesses ahead of Q3.In-platform AI...

read more
Inside Digital Marketing: November 2023

Inside Digital Marketing: November 2023

Google offers more visibility for sale shoppers, while introducing new features to help small businesses. Meta to allow ads saying the 2020 elections were rigged. And the Cookies saga continues with a crackdown by the ICO. How Google is helping shoppers this holiday...

read more
Inside Digital Marketing: October 2023

Inside Digital Marketing: October 2023

TikTok takes a step beyond our phone screens, Musk commemorates a tumultuous year of Twitter ownership and Meta continues its scuffle with EU regulation.Branching into the Real World: Tiktok's Out of PhoneTikTok continues to grow its digital ad capabilities with its...

read more

OUR SERVICES

MEDIA PLANNING & BUYING

PAID SEARCH

PAID SOCIAL

PROGRAMMATIC DISPLAY

AUDIENCE MARKETING

DIGITAL STRATEGY

MARKETING TECHNOLOGY

MOBILE MARKETING

Contact 

In Digital Marketing Ltd.

71 Central St, London, EC1V 8AB

+44 207 693 5223

contact@indigital.marketing

Get in touch