News & Analysis
Double win at the Performance Marketing Awards 2025
Mobile Attribution: The Key to Tracking Your Mobile Marketing Success
Inside Digital Marketing: July 2024
July has been an eventful month. The world held its breath on multiple occasions with the dramatic Olympic launch to a worldwide IT outage. Google announced an unexpected reversal on cookie phasing and OpenAI boldly move into search. Cookies bite back After...
Designers’ review: Google Marketing Live 2024
During the latest Google Marketing Live (May 2024), Google announced several new features utilising AI tools to enhance asset generation within marketing accounts. Our inhouse team of designers at In Digital reviewed these functionalities to provide you with a top...
Inside Digital Marketing: June 2024
TikTok launches ‘Whee’ for intimate photo-sharing with friends, but will it be a worthy rival to Instagram? Zuora acquires AI firm Sub(x) to enhance paywall solutions and Meta launches GA4 integration. TikTok launches photo-sharing app ‘Whee’ TikTok has...
In Digital wins Performance Marketing Award
This is the story about how we won the 'Best Use of Data and Insights' accolade with Puresport at the Performance Marketing Awards 2024.We are delighted to announce that we won the Performance Marketing ‘Best Use of Data and Insights’ 2024 Award for our collaboration...
Inside Digital Marketing: May 2024
Netflix sees an impressive ad-plan subscription increase and plans in-house ad tech, but how effective will this look in practice? Reddit expands its ad focus with new leadership and Google enhances Performance Max with AI as well as Google Play updates. Netflix...
In Digital celebrates its fifth birthday
In Digital celebrated its fifth birthday last week, and we did it with a bang!The sun shone brilliantly all day on Neal Street, defying the 'wash out' British summer headlines so we were off to a great start. We unveiled our new Parisian garden furniture just in time...
Cookies Explained: A baked goods analogy
Picture this. You walk into your favourite bakery. The baker greets you with a smile and picks up a sticky note from your jumper. He reads it and asks: “The usual seeded loaf?” How did he know? Because the sticky note on your jumper carries information from previous...
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