News & Analysis
TikTok takes a step beyond our phone screens, Musk commemorates a tumultuous year of Twitter ownership and Meta continues its scuffle with EU regulation.Branching into the Real World: Tiktok's Out of PhoneTikTok continues to grow its digital ad capabilities with its...
Is WhatsApp set to be the next arm in Meta's marketing empire? Senior Performance Manager Pierre Daudre-Vignier takes a deep dive into the latest additions to the messaging app used by almost everyone: Flows & Channels. Not only could these features become prime...
Tiktok finally unveils search ads, Google discovery ads pivot to ‘Demand Gen’ and what exactly are Meta’s ‘multi-advertiser ads’ anyway?Search Ads on TikTokTikTok has entered the Search Ads arena, making it easier for advertisers to tap into the search interests of...
Adobe launches its own AI offering, Meta sheds more light on their Lattice framework and TikTok offers new ways to connect brands and influencers.Anything Elon can do, Zuckerberg can do better?July was marked by the unveiling of Threads: a social networking app...
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