News & Analysis
Designers’ review: Google Marketing Live 2024
During the latest Google Marketing Live (May 2024), Google announced several new features utilising AI tools to enhance asset generation within marketing accounts. Our inhouse team of designers at In Digital reviewed these functionalities to provide you with a top...
Inside Digital Marketing: June 2024
TikTok launches ‘Whee’ for intimate photo-sharing with friends, but will it be a worthy rival to Instagram? Zuora acquires AI firm Sub(x) to enhance paywall solutions and Meta launches GA4 integration. TikTok launches photo-sharing app ‘Whee’ TikTok has...
In Digital wins Performance Marketing Award
This is the story about how we won the 'Best Use of Data and Insights' accolade with Puresport at the Performance Marketing Awards 2024.We are delighted to announce that we won the Performance Marketing ‘Best Use of Data and Insights’ 2024 Award for our collaboration...
Inside Digital Marketing: May 2024
Netflix sees an impressive ad-plan subscription increase and plans in-house ad tech, but how effective will this look in practice? Reddit expands its ad focus with new leadership and Google enhances Performance Max with AI as well as Google Play updates. Netflix...
In Digital celebrates its fifth birthday
In Digital celebrated its fifth birthday last week, and we did it with a bang!The sun shone brilliantly all day on Neal Street, defying the 'wash out' British summer headlines so we were off to a great start. We unveiled our new Parisian garden furniture just in time...
Cookies Explained: A baked goods analogy
Picture this. You walk into your favourite bakery. The baker greets you with a smile and picks up a sticky note from your jumper. He reads it and asks: “The usual seeded loaf?” How did he know? Because the sticky note on your jumper carries information from previous...
Inside Digital Marketing: February 2024
Google extends its partnership with Reddit, but what could this mean for Search? GA4 introduces a new trend insight tool, and TikTok influencer, Reesa Teesa, takes the platform by storm with a bizarrely riveting series of long-form videos. Google’s extended...
UK Paid Media Awards: In Digital & Puresport make the final
This is the story of how we used data and insights to triple ROI for our client Puresport – and got shortlisted in the ‘Best Use of Data’ category at the UK Paid Media Awards!Puresport was founded by ex-professional athlete Grayson Hart, and it became the world’s...
Inside Digital Marketing: January 2024
2024 has kicked off! Unsurprisingly, AI continues to dominate the mar-tech sphere, while in the creative world, we’ve seen a surge of nostalgia. And with the end of Cookies growing ever-closer, we share our top priorities for businesses ahead of Q3.In-platform AI...
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