Myprotein - Creative scaling and production

1,000+ creatives, 10 markets, 1 big idea: inside Myprotein and In Digital’s record-breaking Impact Week

Leading global sports nutrition brand, Myprotein, committed to making health and performance accessible through affordable, science-backed nutrition and activewear.

Serving millions across 45+ markets, Myprotein supports a wide community of fitness enthusiasts, from beginners to elite athletes.

Myprotein partnered exclusively with In Studio for the first time to produce all paid social outputs for their Impact Week campaigns.

Tasked with supercharging the creative concept, our team brought fresh energy and urgency to paid social, producing hundreds of native ad variations, testing multiple creative angles, and keeping content dynamic across global markets, all while driving engagement, acquisition, and revenue without increasing production costs.

We embraced the concept of “Impact” through a disruptive creative strategy combining bold orange visuals, gritty poster-style aesthetics, and culturally relevant content formats. The campaign was designed for scale and local relevance, leveraging automation and dynamic ads.

Our integrated approach produced a diverse creative ecosystem. This vast, localised asset library was seamlessly activated through paid media, maintained freshness, and kept the campaign front of mind throughout its run, ultimately delivering over 1,000 tailored assets across 10 markets.