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Transforming an ecommerce business with data science and marketing

Founded by ex-professional athlete Grayson Hart, Puresport became the world’s first range of natural products certified for drug tested athletes and professionals.

Faced with stagnating sales, Puresport asked In Digital to analyse purchasing behaviour and product performance and establish a pathway to turbocharge sales and revenue growth.

In Digital produced game-changing insights to identify opportunities from LTV analysis to next best product recommendations.

Taking over performance marketing, we focussed on the details to tip the scales. Segmenting and rebuilding the search account around products and solutions. Transforming Meta performance and successfully launching TikTok. Driving multiple uplifts in sales whilst reducing CPAs.

The combined impact of 
In Science and game changing performance marketing execution:
28x

Increase in Paid Search sales

206%
Increase in Paid Social sales
59%
Decrease in Meta CPA

Achieved by the In Digital team

Jordan Belli

Jordan Belli

Head of performance analytics and data science

Kate Lindars

Kate Lindars

Head of performance analytics and data science

Eve Staicu

Eve Staicu

Head of performance analytics and data science

Ready to improve your performance?

Reach out to one of our team to learn more about our services and how we can help your business thrive.

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