News & Analysis
Cookies Explained: A baked goods analogy
Cookies have been a hot topic in 2024. But are you struggling to get your head around the recent changes? We’ve got you covered with an easy baker’s guide.First-Party Cookies: Your Local Baker Remembers Your OrderPicture this. You walk into your favourite bakery. The...
Inside Digital Marketing: February 2024
Google extends its partnership with Reddit, but what could this mean for Search? GA4 introduces a new trend insight tool, and TikTok influencer, Reesa Teesa, takes the platform by storm with a bizarrely riveting series of long-form videos. Google’s extended...
UK Paid Media Awards: In Digital & Puresport make the final
This is the story of how we used data and insights to triple ROI for our client Puresport – and got shortlisted in the ‘Best Use of Data’ category at the UK Paid Media Awards!Puresport was founded by ex-professional athlete Grayson Hart, and it became the world’s...
Inside Digital Marketing: January 2024
2024 has kicked off! Unsurprisingly, AI continues to dominate the mar-tech sphere, while in the creative world, we’ve seen a surge of nostalgia. And with the end of Cookies growing ever-closer, we share our top priorities for businesses ahead of Q3.In-platform AI...
Social Media Apps: What’s hot and what’s not as 2023 draws to a close?
Successes for Pinterest, TikTok & Meta.While X, Threads & Mastadon suffer from dwindling engagement.In a year marked by the breakthrough of AI, machine learning and Musk’s new venture with ‘X’, there’s been an influx of new competitors and updates to...
Inside Digital Marketing: November 2023
Google offers more visibility for sale shoppers, while introducing new features to help small businesses. Meta to allow ads saying the 2020 elections were rigged. And the Cookies saga continues with a crackdown by the ICO. How Google is helping shoppers this holiday...
Inside Digital Marketing: October 2023
TikTok takes a step beyond our phone screens, Musk commemorates a tumultuous year of Twitter ownership and Meta continues its scuffle with EU regulation.Branching into the Real World: Tiktok's Out of PhoneTikTok continues to grow its digital ad capabilities with its...
Witnessing the advent of WhatsApp as a serious marketplace contender
Is WhatsApp set to be the next arm in Meta's marketing empire? Senior Performance Manager Pierre Daudre-Vignier takes a deep dive into the latest additions to the messaging app used by almost everyone: Flows & Channels. Not only could these features become prime...
Inside Digital Marketing: August 2023
Tiktok finally unveils search ads, Google discovery ads pivot to ‘Demand Gen’ and what exactly are Meta’s ‘multi-advertiser ads’ anyway?Search Ads on TikTokTikTok has entered the Search Ads arena, making it easier for advertisers to tap into the search interests of...
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