News & Analysis

2020 Vision: Our Digital Marketing Predictions

2020 Vision: Our Digital Marketing Predictions

From brand-building to voice search optimization, from personalization to CompareTheGoogle.com, read In Digital's digital marketing trends for 2020.The “Twenty-tens” were nothing if not eventful. Rebecca Black gifted with us with the hit song, "Friday", whilst in the...

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Script for the Google Ads Display Network

Script for the Google Ads Display Network

Mistakenly activating the display network in a campaign can be particularly damaging, leading to significant overspend if missed. Here's a script that helps avoid making such a mistake - among other things, it reports hourly on one's campaigns and pauses campaigns...

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The 10 Commandments for PPC Software

The 10 Commandments for PPC Software

Lorenzo's guide to choosing the right PPC software: Perform a cost-benefit analysis Consider carefully what the software offers, and how this relates to your goals Look for software that integrates well into your existing set up Look for an adaptable piece of software...

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