
Putting in place an audience targeted media strategy acros Europe, Asia, Australasia and America to drive OTT subscriptions

To achieve this we needed to put in place the data, analytics, marketing and ad technology to enable this approach whilst focussing on delivering an immediate step-change in digital marketing performance.


Executing a martech strategy we put in place a data management platformed linked to media and owned channel platforms.
Delivering our strategy across Paid Social, Paid search & Display drove a huge increase in performance

The results of a global micro-targeted approach to performance marketing:
+24%
subscriber acquisition
+156%
paid search subscriptions
+336%
increase in subscription traffic
Achieved by the In Digital team

Oliver Norman
Co-CEO

Freddie Carruthers
Performance Manager

Alex Lockett
Co-CEO

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