Putting in place an audience targeted media strategy acros Europe, Asia, Australasia and America to drive OTT subscriptions
To achieve this we needed to put in place the data, analytics, marketing and ad technology to enable this approach whilst focussing on delivering an immediate step-change in digital marketing performance.
Executing a martech strategy we put in place a data management platformed linked to media and owned channel platforms.
Delivering our strategy across Paid Social, Paid search & Display drove a huge increase in performance
The results of a global micro-targeted approach to performance marketing:
paid search subscriptions
increase in subscription traffic
Achieved by the In Digital team
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