Inside Digital Marketing: November 2023
How Google is helping shoppers this holiday season Google transformed the Search environment to simplify the process for shoppers searching for deals on Black Friday and the Christmas period. At a time where brands are fiercely competing in discount value and CPMs are sky rocketing, how will this adaptation affect the brands themselves? Google introduced a "Deals Hub" within its shopping search area to present users with a page filled with discounted markdowns of their favourite electronics, apparel and more. This allows users to find the best bargains t
