Google Goes Gung-Ho on AI – Google Marketing Live 2023 Summary At a Glance... Google Marketing Live 2023 contained a host of fresh Google Ads product announcements, most of which have one thing in common: AI. Some say Google’s laser-focus on AI solutions limited...
These Two Tools Will Help You Improve Your Search Ad Copy At a Glance... Get ahead of responsive search ad optimisation with copy tools. Collate and compare asset performance, and optimise your copy in simple steps with our Asset Show Rate Calculator, or look back on...
How Full Funnel Marketing Strategy Will Take Your KPIs Beyond Targets At a Glance... Find out how to get more from a holistic, full-funnel marketing approach including fluid budgets, separate channel KPIs and platform diversification in our latest blog post by Senior...