Creative Is the New Targeting: How Meta’s AI Stack Decides Who Sees Your Ads At a Glance... Meta’s AI systems – GEM, Lattice & Andromeda – now determine how ads are interpreted, matched and retrieved. As manual targeting declines in influence, creative...
Inside Digital Marketing: July 2024 At a glance... July has been an eventful month. The world held its breath on multiple occasions with the dramatic Olympic launch to a worldwide IT outage. Google announced an unexpected reversal on cookie phasing and OpenAI...
Inside Digital Marketing: June 2024 At a Glance... TikTok launches ‘Whee’ for intimate photo-sharing with friends, but will it be a worthy rival to Instagram? Zuora acquires AI firm Sub(x) to enhance paywall solutions and Meta launches GA4 integration. TikTok...
Inside Digital Marketing: May 2024 At a Glance... Netflix sees an impressive ad-plan subscription increase and plans in-house ad tech, but how effective will this look in practice? Reddit expands its ad focus with new leadership and Google enhances Performance Max...
Inside Digital Marketing: February 2024 At a Glance... Google extends its partnership with Reddit, but what could this mean for Search? GA4 introduces a new trend insight tool, and TikTok influencer, Reesa Teesa, takes the platform by storm with a bizarrely riveting...
Inside Digital Marketing: January 2024 At a Glance... 2024 has kicked off! Unsurprisingly, AI continues to dominate the mar-tech sphere, while in the creative world, we’ve seen a surge of nostalgia. And with the end of Cookies growing ever-closer, we share our top...