Why CRO Programmes Are More Valuable Than You Think At a Glance... CRO programmes are often undermined when businesses demand projected returns and measure success purely on test wins — creating a culture where teams play it safe, ignore valuable learnings, and...
Inside Meta’s AI: How Your Ads Get Delivered At a Glance... Meta’s AI systems – GEM, Lattice & Andromeda – now determine how ads are interpreted, matched and retrieved. As manual targeting declines in influence, creative has become the primary...
Inside Digital Marketing: July 2024 At a glance... July has been an eventful month. The world held its breath on multiple occasions with the dramatic Olympic launch to a worldwide IT outage. Google announced an unexpected reversal on cookie phasing and OpenAI...
Inside Digital Marketing: June 2024 At a Glance... TikTok launches ‘Whee’ for intimate photo-sharing with friends, but will it be a worthy rival to Instagram? Zuora acquires AI firm Sub(x) to enhance paywall solutions and Meta launches GA4 integration. TikTok...
Inside Digital Marketing: May 2024 At a Glance... Netflix sees an impressive ad-plan subscription increase and plans in-house ad tech, but how effective will this look in practice? Reddit expands its ad focus with new leadership and Google enhances Performance Max...
Cookies Explained: A baked goods analogy First-Party Cookies: Your Local Baker Remembers Your Order Picture this. You walk into your favourite bakery. The baker greets you with a smile and picks up a sticky note from your jumper. He reads it and asks: “The usual...