Double win at the Performance Marketing Awards 2025 This year’s 2025 Performance Marketing Awards brought significant recognition for our work with the Financial Times, with wins in two key categories: Best Experimental Campaign and Best Lead Generation Campaign....
Mobile Attribution: The Key to Tracking Your Mobile Marketing Success At a Glance... Want to know what makes your mobile marketing campaigns truly effective? Boost your ROI with mobile attribution. Track user behaviour, measure campaign performance, and optimise for...
Cookies Explained: A baked goods analogy First-Party Cookies: Your Local Baker Remembers Your Order Picture this. You walk into your favourite bakery. The baker greets you with a smile and picks up a sticky note from your jumper. He reads it and asks: “The usual...
How to setup GA4 – A step-by-step guide At a Glance... The time to start setting up your Google Analytics 4 workspace is now. In this practical guide, Eve Staicu takes you step-by-step through the process. In early 2023, Google will be sunsetting Universal...
Attribution Analysis for Clickstream Data At a Glance... Marketing attribution is essential for businesses to help assess the value or ROI of a given channel. So what models should be followed? Here, Analytics Manager, Maria, outlines a twofold strategy for...
N-Gram Keyword Analysis – How to Do More With Search Query Data At a Glance... Haven’t heard of the N-Gram? Well get to know it – it’s the must have tool for any paid search specialists that allows you to break down search term reports in...