Cookies Explained: A baked goods analogy At a Glance... Cookies have been a hot topic in 2024. But are you struggling to get your head around the recent changes? We’ve got you covered with an easy baker’s guide. First-Party Cookies: Your Local Baker Remembers Your...
How to setup GA4 – A step-by-step guide At a Glance... The time to start setting up your Google Analytics 4 workspace is now. In this practical guide, Eve Staicu takes you step-by-step through the process. In early 2023, Google will be sunsetting Universal...
Attribution Analysis for Clickstream Data At a Glance... Marketing attribution is essential for businesses to help assess the value or ROI of a given channel. So what models should be followed? Here, Analytics Manager, Maria, outlines a twofold strategy for...
N-Gram Keyword Analysis – How to Do More With Search Query Data At a Glance... Haven’t heard of the N-Gram? Well get to know it – it’s the must have tool for any paid search specialists that allows you to break down search term reports in...
A Comprehensive Guide to CM Creative Hosting & DV360 Campaign Activation At a Glance... In our last blog post we had an introduction to DV360 & CM360 – what each of Google’s marketing tools does, the elements they’re made up of and how they...
Intro to Campaign Manager Ad Hosting & DV360 Delivery At a Glance... CM360 & DV360 – what are they, and how do they work together? This guide will help you navigate the two platforms, and understand the relationship between the two products. For more...