Inside Digital Marketing: February 2024 At a Glance... Google extends its partnership with Reddit, but what could this mean for Search? GA4 introduces a new trend insight tool, and TikTok influencer, Reesa Teesa, takes the platform by storm with a bizarrely riveting...
Inside Digital Marketing: January 2024 At a Glance... 2024 has kicked off! Unsurprisingly, AI continues to dominate the mar-tech sphere, while in the creative world, we’ve seen a surge of nostalgia. And with the end of Cookies growing ever-closer, we share our top...
Social Media Apps: What’s hot and what’s not as 2023 draws to a close? At a Glance... Successes for Pinterest, TikTok & Meta.While X, Threads & Mastadon suffer from dwindling engagement. In a year marked by the breakthrough of AI, machine learning and Musk’s...
Inside Digital Marketing: November 2023 At a Glance... Google offers more visibility for sale shoppers, while introducing new features to help small businesses. Meta to allow ads saying the 2020 elections were rigged. And the Cookies saga continues with a crackdown by...
Inside Digital Marketing: October 2023 At a Glance... TikTok takes a step beyond our phone screens, Musk commemorates a tumultuous year of Twitter ownership and Meta continues its scuffle with EU regulation. Branching into the Real World: Tiktok’s Out of Phone...
Inside Digital Marketing: August 2023 At a Glance... Tiktok finally unveils search ads, Google discovery ads pivot to ‘Demand Gen’ and what exactly are Meta’s ‘multi-advertiser ads’ anyway? Search Ads on TikTok TikTok has entered the Search Ads arena, making it easier...