Cookies Explained: A baked goods analogy At a Glance... Cookies have been a hot topic in 2024. But are you struggling to get your head around the recent changes? We’ve got you covered with an easy baker’s guide. First-Party Cookies: Your Local Baker Remembers Your...
Inside Digital Marketing: February 2024 At a Glance... Google extends its partnership with Reddit, but what could this mean for Search? GA4 introduces a new trend insight tool, and TikTok influencer, Reesa Teesa, takes the platform by storm with a bizarrely riveting...
UK Paid Media Awards: In Digital & Puresport make the final At a Glance... This is the story of how we used data and insights to triple ROI for our client Puresport – and got shortlisted in the ‘Best Use of Data’ category at the UK Paid Media Awards! Puresport...
Inside Digital Marketing: January 2024 At a Glance... 2024 has kicked off! Unsurprisingly, AI continues to dominate the mar-tech sphere, while in the creative world, we’ve seen a surge of nostalgia. And with the end of Cookies growing ever-closer, we share our top...
Social Media Apps: What’s hot and what’s not as 2023 draws to a close? At a Glance... Successes for Pinterest, TikTok & Meta.While X, Threads & Mastadon suffer from dwindling engagement. In a year marked by the breakthrough of AI, machine learning and Musk’s...
Inside Digital Marketing: November 2023 At a Glance... Google offers more visibility for sale shoppers, while introducing new features to help small businesses. Meta to allow ads saying the 2020 elections were rigged. And the Cookies saga continues with a crackdown by...