What’s it like to work for an In-house performance agency? At a Glance... Working for an in-house agency makes for a very different work-week when compared to a more traditional network-agency model, but for Quisqueya and her clients is has numerous benefits. Four...
Script for the Google Ads Display Network At a Glance... Mistakenly activating the display network in a campaign can be particularly damaging, leading to significant overspend if missed. Here’s a script that helps avoid making such a mistake – among other...
The 10 Commandments for PPC Software At a Glance... Lorenzo’s guide to choosing the right PPC software: Perform a cost-benefit analysis Consider carefully what the software offers, and how this relates to your goals Look for software that integrates well into...