Inside Digital Marketing: May 2024 At a Glance... Netflix sees an impressive ad-plan subscription increase and plans in-house ad tech, but how effective will this look in practice? Reddit expands its ad focus with new leadership and Google enhances Performance Max...
In Digital celebrates its fifth birthday At a Glance... In Digital celebrated its fifth birthday last week, and we did it with a bang! The sun shone brilliantly all day on Neal Street, defying the ‘wash out’ British summer headlines so we were off to a...
Cookies Explained: A baked goods analogy First-Party Cookies: Your Local Baker Remembers Your Order Picture this. You walk into your favourite bakery. The baker greets you with a smile and picks up a sticky note from your jumper. He reads it and asks: “The usual...
Inside Digital Marketing: February 2024 At a Glance... Google extends its partnership with Reddit, but what could this mean for Search? GA4 introduces a new trend insight tool, and TikTok influencer, Reesa Teesa, takes the platform by storm with a bizarrely riveting...
UK Paid Media Awards: In Digital & Puresport make the final At a Glance... This is the story of how we used data and insights to triple ROI for our client Puresport – and got shortlisted in the ‘Best Use of Data’ category at the UK Paid Media Awards! Puresport...
Inside Digital Marketing: January 2024 At a Glance... 2024 has kicked off! Unsurprisingly, AI continues to dominate the mar-tech sphere, while in the creative world, we’ve seen a surge of nostalgia. And with the end of Cookies growing ever-closer, we share our top...