Social Media Apps: What’s hot and what’s not as 2023 draws to a close? At a Glance... Successes for Pinterest, TikTok & Meta.While X, Threads & Mastadon suffer from dwindling engagement. In a year marked by the breakthrough of AI, machine learning and Musk’s...
Inside Digital Marketing: November 2023 At a Glance... Google offers more visibility for sale shoppers, while introducing new features to help small businesses. Meta to allow ads saying the 2020 elections were rigged. And the Cookies saga continues with a crackdown by...
Inside Digital Marketing: October 2023 At a Glance... TikTok takes a step beyond our phone screens, Musk commemorates a tumultuous year of Twitter ownership and Meta continues its scuffle with EU regulation. Branching into the Real World: Tiktok’s Out of Phone...
Witnessing the advent of WhatsApp as a serious marketplace contender At a Glance... Is WhatsApp set to be the next arm in Meta’s marketing empire? Senior Performance Manager Pierre Daudre-Vignier takes a deep dive into the latest additions to the messaging app...
Inside Digital Marketing: August 2023 At a Glance... Tiktok finally unveils search ads, Google discovery ads pivot to ‘Demand Gen’ and what exactly are Meta’s ‘multi-advertiser ads’ anyway? Search Ads on TikTok TikTok has entered the Search Ads arena, making it easier...
Inside Digital Marketing: July 2023 At a Glance... Adobe launches its own AI offering, Meta sheds more light on their Lattice framework and TikTok offers new ways to connect brands and influencers. Anything Elon can do, Zuckerberg can do better? July was marked by the...