Inside Digital Marketing: November 2023 At a Glance... Google offers more visibility for sale shoppers, while introducing new features to help small businesses. Meta to allow ads saying the 2020 elections were rigged. And the Cookies saga continues with a crackdown by...
Inside Digital Marketing: October 2023 At a Glance... TikTok takes a step beyond our phone screens, Musk commemorates a tumultuous year of Twitter ownership and Meta continues its scuffle with EU regulation. Branching into the Real World: Tiktok’s Out of Phone...
Inside Digital Marketing: August 2023 At a Glance... Tiktok finally unveils search ads, Google discovery ads pivot to ‘Demand Gen’ and what exactly are Meta’s ‘multi-advertiser ads’ anyway? Search Ads on TikTok TikTok has entered the Search Ads arena, making it easier...
Inside Digital Marketing: July 2023 At a Glance... Adobe launches its own AI offering, Meta sheds more light on their Lattice framework and TikTok offers new ways to connect brands and influencers. Anything Elon can do, Zuckerberg can do better? July was marked by the...
Inside Digital Marketing: June 2023 At a Glance... Adobe launches its own AI offering, Meta sheds more light on their Lattice framework and TikTok offers new ways to connect brands and influencers. Adobe Fire-Flies into AI Adobe is the latest of the tech giants to...
Inside Digital Marketing: May 2023 At a Glance... May saw even MORE domination by AI, with Google following in its main competitor’s footsteps, while on the cusp of Universal Analytics’ sunsetting. We dive into these updates with both intrigue and skepticism. Then,...