Google rolls out Ad Transparency Center At a Glance... Google has rolled out the Ad Transparency Center, providing advertisers with greater visibility over competitor ad activity… What ads is your competitor running? Are they pushing a particular product through...
Inside Digital Marketing: February 2023 At a Glance... Google throws a curveball with keywords and transparency, TikTok’s controversial Secret Heating exposed by Forbes, and Elon Musk continues to be inconsistent. Our weekly Newsrooms were busy last month, with big...
Inside Digital Marketing: January 2023 At a Glance... January was a month dominated by discussions on AI and Twitter – two highly divisive topics set to continue making the news in 2023. At In Digital, every Friday we hold a Newsroom; an opportunity to share all...
In Digital’s Paid Media Marketing Predictions for 2023 At a Glance... From AI, automation and better attribution to expanded placement opportunities across games and existing channels, 2023 promises to be an exciting (if somewhat exhausting…) year for...
An Advertiser’s Guide To Short-Form Video Apps At a Glance... TikTok, Reels, Spotlight, Shorts – the list goes on for names of social media platforms rushing to unveil short-form video option. But what do they all have in common? How do they differ? Find...
The Retro Branding That Has Us Addicted At a Glance... Houseplant’s brand brings together vintage nostalgia, vivid colours and delightful packaging to maximum effect. Launched in 2019 by actor and comedian Seth Rogen, Houseplant has established itself as...