How to setup GA4 – A step-by-step guide At a Glance... The time to start setting up your Google Analytics 4 workspace is now. In this practical guide, Eve Staicu takes you step-by-step through the process. In early 2023, Google will be sunsetting Universal...
These Two Tools Will Help You Improve Your Search Ad Copy At a Glance... Get ahead of responsive search ad optimisation with copy tools. Collate and compare asset performance, and optimise your copy in simple steps with our Asset Show Rate Calculator, or look back on...
How Full Funnel Marketing Strategy Will Take Your KPIs Beyond Targets At a Glance... Find out how to get more from a holistic, full-funnel marketing approach including fluid budgets, separate channel KPIs and platform diversification in our latest blog post by Senior...
Attribution Analysis for Clickstream Data At a Glance... Marketing attribution is essential for businesses to help assess the value or ROI of a given channel. So what models should be followed? Here, Analytics Manager, Maria, outlines a twofold strategy for...
The Rise of Digital Audio Advertising At a Glance... With podcast reach in the UK set to reach 23 million listeners by 2023, it’s clear there’s a real opportunity within the digital audio space. So how can both brands and marketers embrace audio-first?...
Google sunsetting Universal Analytics: What does this mean for advertisers? At a Glance... Time to wave goodbye to Universal Analytics, and hello to GA4. But what is the real impact of this change? And how can marketers feel prepared? Get ahead with our latest blog...