An Advertiser’s Guide To Short-Form Video Apps At a Glance... TikTok, Reels, Spotlight, Shorts – the list goes on for names of social media platforms rushing to unveil short-form video option. But what do they all have in common? How do they differ? Find...
The Retro Branding That Has Us Addicted At a Glance... Houseplant’s brand brings together vintage nostalgia, vivid colours and delightful packaging to maximum effect. Launched in 2019 by actor and comedian Seth Rogen, Houseplant has established itself as...
How to setup GA4 – A step-by-step guide At a Glance... The time to start setting up your Google Analytics 4 workspace is now. In this practical guide, Eve Staicu takes you step-by-step through the process. In early 2023, Google will be sunsetting Universal...
These Two Tools Will Help You Improve Your Search Ad Copy At a Glance... Get ahead of responsive search ad optimisation with copy tools. Collate and compare asset performance, and optimise your copy in simple steps with our Asset Show Rate Calculator, or look back on...
How Full Funnel Marketing Strategy Will Take Your KPIs Beyond Targets At a Glance... Find out how to get more from a holistic, full-funnel marketing approach including fluid budgets, separate channel KPIs and platform diversification in our latest blog post by Senior...
Attribution Analysis for Clickstream Data At a Glance... Marketing attribution is essential for businesses to help assess the value or ROI of a given channel. So what models should be followed? Here, Analytics Manager, Maria, outlines a twofold strategy for...