Inside Digital Marketing: May 2023 At a Glance... May saw even MORE domination by AI, with Google following in its main competitor’s footsteps, while on the cusp of Universal Analytics’ sunsetting. We dive into these updates with both intrigue and skepticism. Then,...
Google rolls out Ad Transparency Center At a Glance... Google has rolled out the Ad Transparency Center, providing advertisers with greater visibility over competitor ad activity… What ads is your competitor running? Are they pushing a particular product through...
An Advertiser’s Guide To Short-Form Video Apps At a Glance... TikTok, Reels, Spotlight, Shorts – the list goes on for names of social media platforms rushing to unveil short-form video option. But what do they all have in common? How do they differ? Find...